vault boy went from being an unnerving parody representation of the synthesis of the american death cult and the american consumer culture to... the very thing he was meant to satirize. a parody of easily merchandisable figures became an easily merchandisable figure. that is why I think todd howard must be catapulted into the sun
interplay: the company creating nuclear fallout shelters for the rich and powerful has a cute little mascot. it's like if mickey mouse stood in front of a mushroom cloud. this should feel ludicrous and unsettling
bethesda: look at this funky lil guy... lets put him on a t-shirt






