HI! My friends and I were planning on setting up a table to sell our art at next year's Sydney Supanova and as we are only 16-17 years old we're rather inexperienced and to put it bluntly, have no idea what we're doing. If it wouldn't be too much trouble, would you be able to give us a few tips or facts about what we should do in order to set up a good table? Thanks so much in advance!!!
Sure, no problem! I’ve only been doing this about 18 months myself, but here are some things I’ve picked up:
1. Get a Square reader. No seriously, get one. In this day and age, it’s becoming increasingly rare for people to carry cash on them. MANY people will ask you if you take card because they don’t have cash on them. The Square reader is the cheapest card reader on the market right now by a LONG shot. All you need to operate it is a smartphone.
2. Budget enough time to have all your prints finished NO LATER THAN the Tuesday before the convention. Many cons open on a Friday night now, and you do NOT want to be rushing around like crazy on Friday morning on no sleep, picking up your prints and rushing to the convention hall and setting up while people are already browsing. I’ve done this. It’s not fun. DON’T BE ME.Some printers can do same-day rush jobs, but they’ll often charge you a lot extra for it. So, send your files to the printer no later than Tuesday, and most printers should have them done for you by Wednesday or Thursday without a problem. Then you can sleep easy and be bright eyed and bushy tailed on the weekend!
3. This kind of follows on from the above, but get loads of sleep the night before the convention. I’ve done conventions on no sleep before. It’s really not fun. Resist the temptation to stay up all night drawing last-minute prints. Get organised in advance! Conventions are exhausting, your body will thank you. Being organised, not stressed, getting enough food and sleep are the best way to avoid con crud.
4. Bring snacks and water with you to hide behind your table. Interacting with customers all day long is super exhausting, you’ll want food and drink.
5. On that note, not mandatory but a nice extra is having someone who can watch your table and sell for you if necessary while you’re away from the table so you can go get lunch and go to the toilet. If you do this, make sure all your merch is well organised and labelled so other people can find them easily if they’re selling for you.
6. Get a cashbox from Officeworks or wherever to store your cash in! In general, I find the second-smallest size that they stock there is a good size. The smallest one they sell is (in my experience) too small unless you have fairy-sized hands. I learned this the hard way, and my hands are fairly small. I like to start the day with $100 in my kitty divided up like so: 4 x $10, 6 x $5, 5 x $2, 20 x $1. $100 is a nice round number and easy to subtract from your total at the end of the day to calculate what you made. And in general you will get a LOT of notes, and not very many coins, so it’s always better to start out with around $30 in coins.
Counterpoint -- if you’re selling things at round numbers only, like $10 or $15 etc only, forget what I said about coins and just keep 20s, 10s and 5s.
7. It’s up to you whether or not to print A4s, but generally I’ve found that they don’t sell very well. People tend to either want very large poster size prints, or mini prints, but often not the size in between. These days I print about half as many A4s as I do of A3s and A5s because they just don’t seem to sell well. For my first convention, I printed only ten of each print in each size, and that was definitely enough. Even these days, when I make a new print, I still only get 10 of them on the first print, until it’s proven itself to sell well.
8. That said, it’s sometimes impossible to predict how well a print will do, even if you’re drawing in the popular fandom of the month. So many various factors affect sales that are out of your control. I’ve had a print totally sell out at one convention, and then the next convention I went to a week later, barely sold any of the same print at all. It’s baffling! Try not to stress too much over it.
9. I said this in my last post, but DO NOT get your stuff printed at Officeworks. D O N O T. They are cheap and nasty.
10. Put some thought into how you’re going to set up your table. If you’re going to display your prints flat on the table, bring blu-tac to stick the display copies to the table so people don’t run off with them. (Shocking, I know, but it happens.) You’ll want some velcro-stickers to stick your stuff up on the walls behind you, too. This kind is what I get from Officeworks. They stick to the walls that most Australian cons provide you with VERY nicely. Consider what you’re going to do for signage too, if you’re going to have any at all.
(Pro tip: it doesn’t matter how visibly you display your prices. It doesn’t matter if you have your prices plastered all over your table. People will still ask you how much things cost ten times an hour. I advice that you have a price guide hidden behind your stall in your immediate eyeline so you remember what your prices are without having to pause.)
Also, things displayed vertically catch the eye much better than things on the table that are horizontal. Look, Exhibit A! You can see @shorelle‘s vertical table display on the right there and mine horizontal, laying flat on the table– her display is MUCH more eye catching! I ended up making myself a similar display for the next convention for only $12 with A3 foamcore and collapsible dishwasher racks from the dollar store. Plus, you can hide your water bottle and cashbox behind it! Score.
11. If you’re going to get business cards printed (and you don’t have to anymore, these days you can just get a QR code and stick it on your table for people to scan if you’re just starting out and can’t afford the expense of cards), DO NOT GO THROUGH OFFICEWORKS. Vistaprint is the best value for money the last time I looked but it could have changed, do your research. You don’t need uberfancy double sided business cards for a convention– single sided will do, save your money. The catch is you need to send your design off to Vistaprint around two weeks in advance of when you need them, because their shipping DOES take some time. If you have less than seven business days until the con, your only option is to go through a traditional print house, and they’ll run you about $100 for 250 business cards. TOO RICH FOR MY BLOOD.
12. This step is optional, but I like to purchase little cellophane sleeves to put a print in when someone buys it, to protect it from harm during the convention! And I slip a little business card in the back, so people who bought a print can look me up online later. People tend to lose business cards when they just put them in their pocket, or forget which artist they took it from and why they cared.
13. Make sure EVERYTHING you need printed is in CMYK mode, not RGB. Prints AND business cards. Printers do not like RGB. If you’re drawing digitally, make sure everything is at least 300 dpi. Anything lower than that will look shitty. Most printers will also require a 3mm bleed margin when you send them your work, so don’t forget to factor this in to your design. If you aren’t familiar with these terms, go do a quick google and teach yourself, because they’re pretty necessary to learn if you want to get stuff printed regularly without giving your printer a massive headache.
14. Put your name on your prints before you send them to the printer. I always forget this one. Always. Don’t be me!!! Sign ‘em!!! People will lose those business cards and forget who you are 12 hours after the con is over. Leave them a way to google search you again later.15. Buy one of those table bag hooks ($2 at the dollar store), and a few large plastic bags. Use as your bin. You would not BELIEVE how much rubbish you will generate behind your table.
16. You don’t have to stick to doing the fandom of the month, I promise. I’ve done prints for decades old fandoms that have sold just fine. Prints with bold colours and strong designs stick out really nicely, and if you can think of any good jokes, prints with humour on them sell really well too. (Shorelle’s Star Wars meme prints sell out EVERY time.)
17. Most importantly, have fun! It’s a convention, enjoy yourself :D!