YES! We're ALMOST at the FINAL round of the NYX FACE Awards! Can you believe it?! It's been an amazing journey for everyone and we're excited to announce the top 12 finalists on MONDAY, May 14th! Are you excited? I know we are! Good luck to all of the contestants!
YES! Now you can find NYX Cosmetics on Pinterest and see what boards we've created for you and for the love of makeup and fashion. Are you on Pinterest? Start pinning your heart away!
Clear Winners
From toothpaste to tretinoin, we’ve tried it all. Here, the country’s top dermatologists weigh in on what really works to get a flawless complexion.
Photo: IMAXtree
It's the Winter season! The days of natural looks! How are you attaining yours?
Get to Know NYX's Founder and Cheif Creative Officer - Toni Ko!
1. What inspired you to create your own makeup line? Creating NYX Cosmetics was much more of a need than a want. As a consumer, I always want great quality makeup for an affordable price. When I was young, I had a small budget to spend on makeup and the products in my affordable range didn’t deliver the type of quality that I desired. So I often skipped lunch to save money to buy the products I wanted. My family has been in the beauty industry and I am a makeup lover, but moreover, I am a consumer which inspired me to start NYX Cosmetics - for my friends and for myself. The rest is history.
2. Did you go to school especially for cosmetics? No, but my place of education was my mom’s perfume and cosmetic store. I spent all my time working there after school, on weekends, and summer and winter vacations. She taught me everything I know especially the value of hard work, honesty, and determination. With those 3 values and a bit of luck, anything is possible. Today, I have a company that was built on pure sweat equity - I mean, I worked my butt off to launch NYX and keep our creed. 3. How did you learn how to apply makeup? I learned how to apply makeup by practicing on myself. I was always mesmerized by what a little makeup can do - just a little mascara, a little blush, a little gloss can transform a person. I wasn’t allowed to wear makeup in junior high school, but I always wanted to so I snuck makeup out of my house and put it on when I got to school, then I’d wash my face before going home. I guess I was always that girl who wouldn’t take no for an answer. 4. What inspires you to create a new collection? The ever changing needs and wants of today’s fashionista motivates me to create something new. It’s my job to develop something fun and exciting for makeup and fashion lovers like myself! 5. Who is your biggest beauty influence? My friends have been an incredible influence for me as well as glamorous movie stars from the silver screen era, especially Audrey Hepburn. There is a scene from “Breakfast at Tiffany’s” where Audrey Hepburn is touching up her heavily lined eyes and something about that scene stuck with me until this day.
6. What should NYX fans expect in 2012? A hoard of stimulating new items along with freshly designed classic items, like the Doll Eye Mascara. NYX is getting a makeover, so be ready to see lots of new things! It’s important for our brand to have the ability to put on a new face as fashion and time changes. That is without saying, we are keeping the core value of the brand. 7. What are your top 3 makeup must haves? A little bit of eyeliner, mascara, and a big smile – always. 8. What is your fashion must haves? I am a shoe addict! I think all of them are my “must haves!” 9. What is your daily makeup routine? First and foremost, I properly cleanse and moisturize my face. Depending on the outfit, I coordinate my look with my attire, but my makeup application process is really fast! It only takes me less than 10 minutes and I’m ready to conquer the world. 10. What is your favorite NYX product? They are all my favorite. All 1800 of them!
ELLE & the Coveteur
We caught up with young actress Nicole LaLiberte to shoot her personal wardrobe and awesome Hollywood bungalow!
Photo: the Coveteur
Do you love the red lips and simple winged eyes just as much as we do?
Bed Bath and Beyond is NOW Carrying NYX Cosmetics!
NYX Cosmetics is growing and we're excited to share the news that we can be found in the following Bed Bath and Beyond locations! Be sure to continue following us on our social media outlets for more news!
NYX Loves Nordstrom!
Are you ready to shop for some of your favorite NYX products at Nordstrom? Yes, you heard that right! Here's a list of the Nordstrom stores found near you: Lynnwood, WA Chicago, IL Bloomington, MN Costa Mesa, CA Canoga Park, CA San Diego, CA San Francisco, CA Paramus, NJ Bethesda, MD Honolulu, HI Coral Gables, FL Be sure to continue following us on all of our social media outlets for more locations!
Backstage Beauty
A glittery green lip color from the Mugler show. See all the runway coverage here!
Photo: Imaxtree
Is bright neon lips in for the season? What are your thoughts?
"My First Time...With Makeup!" - Beautiful Talent
My first time with makeup was in first grade.:) yeah, I was that young and I was already collecting makeup. I copied looks from magazines and models on TV. The first ever makeup look I did was on my eldest sister. It was her friend's birthday so I did a bronzey brown eyes and I swear everybody in the house cheered and was surprised 'cause I did good.:) They loved it so much and that's when my career as my family's makeup artist started. They never allowed me to wear makeup on myself until I was in fourth grade 'cause I have sensitive skin. The first time I had makeup ON MYSELF was fourth grade.:) concealer (as if I have something to conceal back then hehe) lip&cheek tint (that time I have all kinds of cheek tint/stain) and powder. People prefer that I wear cheek tint 'cause I'm really really pale and the tint looked natural on me. I never had a bad makeup experience and I think that's the only talent I got!:) and now NYX is helping me in making the world beautiful by making people beautiful!:)
"My First Time...With Makeup!" - Red No More!
I was about 6th grade and I wanted to look extra chic for school, so I did the best makeup I could. I used a mousse foundation, put on some mascara and some eyeshadow. So far, so good. The result: harsh makeup edges on my skin and sick looking eyes because my eyeshadow was -in fact- red. I know, red! But I thought it was super cool. Until a girl from my class asked me if I actually had red eyeshadow on... Let's just say- I never used red eyeshadow again. Thinking about that story now makes me smile, I've become a pro and I love to do my friends' makeup, but it's very funny though. Oh and BTW, when doing my makeup I still swear by NYX!
"My First Time...With Makeup!" - Liquids & All
My first time applying liquid eyeliner must have been the most scariest moment of all my makeup memories. I had no idea that liquid eyeliner couldn't be applied to the water line, my mother didn't teach me anything about makeup so I had to teach myself. I was a freshman in the High School of Fashion Industries and wanted to look extra fierce so I decided to make my eyes look dramatic like the runway models, so I decided to apply liquid eyeliner on my waterline and OMG.....it burned!!!! it leaked into my eyeball!!! All I saw was darkness I thought I was going to be blind, but after washing my eye for about an hour , I wasn't I just had a very irritated eye which most of my teachers thought was pink eye! I would've rather have them them think that then know that I didn't know how to use liquid eyeliner. Any-who ....I'm a pro now...no more eye burns and now I make a small living on doing makeup! Love NYX!
Be sure you're a subscriber to our NYXclusiveTV channel on YouTube so you can hear all the tips from professional and celebrity makeup artist Carola Gonzalez!
Ever heard of Yummiebitez? How about BeautyBitten? Well, we wanted to get to know YouTuber and Blogger Yummiebitez and we brought her onto NYXclusiveTV! Be sure to subscribe to Anne and NYXclusiveTV! http://www.youtube.com/nyxclusivetv http://www.youtube.com/yummiebitez http://www.beautybitten.com
Rock N Roll with Kimberly Caldwell!
Ever dream of becoming a rock star and pursuing your musical dreams? Kimberly Caldwell, American Idol Season 2 Finalist and now host of VH1's Rock N Roll Fantasy Camp embraced her confidence and took on the stage with her astonishing voice and her glamorous and chic style is just as amazing! As she tackles the stage, she boosts her look with NYX Cosmetics!
Her makeup artist, Kendal Shannon loves the eyeshadow colors and uses them on Kimberly for her on camera appearances. "NYX has beautiful eye shadow colors with dense pigment!" says Kendal.
The eye shadows aren't only her favorite, but the lipsticks are another must for both Kimberly and Kendal, "I love the NYX lipsticks!!! They last all day!!" Don't forget to catch Kimberly Caldwell on VH1's Rock N Roll Fantasy Camp. Let us know what your 2 NYX must haves are!
NYXclusiveTV with ThatsHeart!
We know how adorable Heart is, but do you? She's one of the fastest rising YouTube Beauty Gurus within the community and she came into our headquarters for a quick chat about Confidence.
Of course, we wanted to know the male perspective on confidence, so we had invited Heart's boyfriend, Arnold to come join in on our girl talk time.
Be sure to be subscribing to our YouTube channel to see more!
Front Row Seats to Chic!
With the sun making its appearance this season, we’re now looking forward to the summer sunshine madness! What’s a better way to celebrate summer than jamming to your favorite band or singer at their concert while looking oh so chic in your bohemian outfit?! While you’re rocking out to your favorite song in your tribal tunics and floral maxi skirts, keep your look modish by going light on the eyes and bright on those pouty lips with NYX’s Soft Matte Lip Cream or any of our renovated Round Lipsticks!
Get into those mosh pits…carefully and put your hands up in the glimmer and glam looking fabulous all summer long!
Go Nude! Be Beautiful.
Who said nude isn’t sexy and fun? Aside from the bold and blaring Spring colors, appearing fresh and natural is always a winning look! Rocking the nude during this season is style that can’t and won’t fade, regardless of what you’re pairing it with or if you’re wearing it alone.
Expose your favorite bare colors on your clothes, shoes, accessories, but of course our favorite is makeup! Go a la natural using our Nude on Nude Palette. Use this assortment of eye shadows and lip colors to attain different looks for your eyes and once you pull the bottom drawer of this charming palette, you’ll discover the infinite selection of lip colors that you can pair with each look! Getting that just-stepped-out-the-shower glow is easy with this palette and no one will ever guess how you pull off looking so fresh and natural. What’s your best nude look?
Source: nyxcosmetics.com
We Got a Makeover!
Our website went through a few changes and now we're all dolled up for you to play and shop happily! Go ahead click, shop and devour in makeup!