How To Write Blog Titles That Grab User Attention?
In the age of abundance, the only thing that is in short supply is attention. When one has everything they ever wanted at a distance of a few clicks, then it becomes extremely difficult to catch user eyeballs. Every minute nearly 500 Hours worth of video content is uploaded onto YouTube. As a result, to capture a user’s imagination you need to get creative.
A digital marketing agency or a digital marketer can’t use logic to solve this puzzle, they need the power of emotion. Although many marketing tactics have a basic foundation of emotional resonance, to make people want to engage with your content you need to take it a step further.
Therefore here are three ways you can turn your blog titles into pieces of content users will find irresistible:
#1 Make A Promise
Think about it, why would anybody on the internet want to read your blog content? The answer to that is simple, you have something to offer to the reader that others do not have. It can be anything as long as it has a promise at its crux. For example, here are two sample titles are written by keeping this principle in mind:
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In the above two blogs, you can see that the highlighted text promises something that they don’t already have. It can be something a developer needs to know or what good website designing is, a digital marketing company can work with a plethora of different promises.
#2 Engage First
If you want engagement from netizens then you need to take a step forward and engage them first. A good blog starts to build a connection even before you click on it, therefore use your title to capture the user’s attention.
The best way to do that is by asking questions, just like when a conversation between two people gets boring throwing in a question helps restore the rhythm. A digital marketing company can get inspired from the example here:
The above example blog title is a combination of the first and second points with the highlighted text showcasing a question and the new line making a promise. As a result, you maximize your chances of virality.
#3 Make It Personal
After making users a promise by engaging them first, you now need to make it personal. The internet is flooded with content that has the above two aspects, but nobody cares enough to click them. Why may you ask? The answer is pretty straightforward, users don’t find it personal enough to care.
6 out of 10 netizens on the internet share blog content without reading the content inside of it, the only thing they read is the title. Nonetheless, they are still motivated enough to share such content because they find a personal connection with it. A digital marketing company should use the following words in their titles to make it more personal:
One way of skipping all this hassle is partnering with a digital marketing company that will take all the headaches for you. A good and experienced marketing partner can exponentially increase your growth chances.
The above three methods are driven by emotion and its power over the human psyche’s consumer behavior. The correct use of these methods along with good content will enable you to build a strong readership that clicks through, otherwise, you will end up with a high bounce rate.