In the mid-2000s there was a brief fad in Australian government messaging where they went out of their way to insult the public as much as possible.
This fad eventually died out after the tourism board attempted the same style of messaging in the UK, causing a minor scandal which led to the head of Tourism Australia, Scott Morrison, getting the sack.
The first time we drove past the “don’t drive like a cock” sign, my mum looked at it was immediately SO confused - after all she’s a good semi-conservative Christian woman. My brother and I knew it right away but for the next half hour she guessed literally EVERY other word for cock (don’t drive like a rooster, chicken, hen, chick, bird, fowl, poultry) trying her goddamned hardest to make the sign make sense until my - at the time - eleven year old brother got fed up and yelled COCK at the top of his lungs from the back seat.
My mum was FURIOUS - we weren’t even allowed to say “heck” - until she realised he’d just been telling her what the sign was, and for the rest of the three hour trip our good semi-conservative Christian mother proceeded to amuse herself by muttering “cock” under her breath and giggling like a teenager every time she did.
We still bring it up every now and then. So that particular advertising campaign has been making my family laugh for over a decade.
This one was always my favourite, though:
Reblogging to make sure this excellent story is seen
Would like to add that the "speeding. No one thinks big of you" ad campaign was apparently the most successful road safety campaign in Australian history
