Amazon illegally interferes with an historic UK warehouse election
I'm in to TARTU, ESTONIA! Overcoming the Enshittocene (Monday, May 8, 6PM, Prima Vista Literary Festival keynote, University of Tartu Library, Struwe 1). AI, copyright and creative workers' labor rights (May 10, 8AM: Science Fiction Research Association talk, Institute of Foreign Languages and Cultures building, Lossi 3, lobby). A talk for hackers on seizing the means of computation (May 10, 3PM, University of Tartu Delta Centre, Narva 18, room 1037).
Amazon is very good at everything it does, including being very bad at the things it doesn't want to do. Take signing up for Prime: nothing could be simpler. The company has built a greased slide from Prime-curiosity to Prime-confirmed that is the envy of every UX designer.
But unsubscribing from Prime? That's a fucking nightmare. Somehow the company that can easily figure out how to sign up for a service is totally baffled when it comes to making it just as easy to leave. Now, there's two possibilities here: either Amazon's UX competence is a kind of erratic freak tide that sweeps in at unpredictable intervals and hits these unbelievable high-water marks, or the company just doesn't want to let you leave.
To investigate this question, let's consider a parallel: Black Flag's Roach Motel. This is an icon of American design, a little brown cardboard box that is saturated in irresistibly delicious (to cockroaches, at least) pheromones. These powerful scents make it admirably easy for all the roaches in your home to locate your Roach Motel and enter it.
But the interior of the Roach Motel is also coated in a sticky glue. Once roaches enter the motel, their legs and bodies brush up against this glue and become hopeless mired in it. A roach can't leave – not without tearing off its own legs.
It's possible that Black Flag made a mistake here. Maybe they wanted to make it just as easy for a roach to leave as it is to enter. If that seems improbable to you, well, you're right. We don't even have to speculate, we can just refer to Black Flag's slogan for Roach Motel: "Roaches check in, but they don't check out."
It's intentional, and we know that because they told us so.
Back to Amazon and Prime. Was it some oversight that cause the company make it so marvelously painless to sign up for Prime, but such a titanic pain in the ass to leave? Again, no speculation is required, because Amazon's executives exchanged a mountain of internal memos in which this is identified as a deliberate strategy, by which they deliberately chose to trick people into signing up for Prime and then hid the means of leaving Prime. Prime is a Roach Motel: users check in, but they don't check out:
When it benefits Amazon, they are obsessive – "relentless" (Bezos's original for the company) – about user friendliness. They value ease of use so highly that they even patented "one click checkout" – the incredibly obvious idea that a company that stores your shipping address and credit card could let you buy something with a single click:
But when it benefits Amazon to place obstacles in our way, they are even more relentless in inventing new forms of fuckery, spiteful little landmines they strew in our path. Just look at how Amazon deals with unionization efforts in its warehouses.
Amazon's relentless union-busting spans a wide diversity of tactics. On the one hand, they cook up media narratives to smear organizers, invoking racist dog-whistles to discredit workers who want a better deal:
On the other hand, they collude with federal agencies to make workers afraid that their secret ballots will be visible to their bosses, exposing them to retaliation:
They hold Cultural Revolution-style forced indoctrination meetings where they illegally threaten workers with punishment for voting in favor of their union:
And they fire Amazon tech workers who express solidarity with warehouse workers:
But all this is high-touch, labor-intensive fuckery. Amazon, as we know, loves automation, and so it automates much of its union-busting: for example, it created an employee chat app that refused to deliver any message containing words like "fairness" or "grievance":