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Tumblr is where your interests connect you with your people.

Express yourself.

Tumblr is your canvas. Post text, photos, GIFs, videos, live videos, audio, anything. Make your own GIFs. Cover them in stickers and text, if you like.

Be yourself.

Look however you want. Customize your Tumblr’s colors, fonts, layout, everything. Follow whatever topics you’re interested in. Find new ones you didn’t even know exist.

Connect with your people.

Join millions of people in millions of communities across millions of #tags. See something you love? Reblog it to your Tumblr and start a conversation. Or just lurk, if you’re feeling shy. No big deal.

It’s a whole big world in here.

Come on in.

Tumblr at a Glance
February 2007
Matt Mullenweg
60 29th Street #343
San Francisco, CA 94110
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Tumblr — Your Happy Place


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Hello, Tumblr. Today, we’re introducing Tumblr Blaze—a new way for you to throw some money at us in exchange for more eyes on your post.... more

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OFFICIAL TUMBLR PRESS RELEASE  For Hellsite Eyes only…,  Tumblr Inc. is today saddened to announce the departure of Brick Whartley from the roles of Head of Viral Marketing and Exponential Growth and Front End Software Developer following his appointment earlier this morning. It follows his work with the introduction of Click-a-Thon 2022. * In a statement today, Mr. Whartley said: “And this is why you can’t have nice things, Tumblr! Following my work increasing clicks, and subsequent firing mutually-agreed departure, I am hereby announcing the extension of my extended staycation on a remote, unnamed desert island—where I plan to get another fantastic new tan! I’ll say hi to Deborah for you!  Yours sincerely,   Mr. Brick Whartley,  Former Chief Officer of Viral Engagement and Synergy, Tumblr Former Front End Software Developer, Tumblr Forming A New Commune With The Crabs * Tumblr Inc. would like to thank Mr. Whartley for his tireless work and service over the last 24 hours, and wish him all the best in his future endeavors. We are also delighted to announce that, despite the slight mishap with widgets, and crab infestation, we have increased engagement as planned. Somehow.

Bon voyage @brickwhartley!

Hello again, Tumblr  Today, as part of Brick\'s Click-A-Thon 2022, we introduced the new Click-O-Meter to help you click and fidget as you browse.   Why did we do this?  We really don’t know. Browsing the Hellsite has become an intensely weird experience. We introduced widgets to help you relax and unwind as you browse the art, culture, and content you know and love, but it’s a lose-lose—the more you click, the more these things are malfunctioning. And the more you click, the more it boosts crab infestation across Tumblr. We won’t bore you with the details, but in short, increased engagement is increased Synergy. Whatever that means.  From today, you will have seen a light switch in the corner of your desktop dashboard on web. Click it off, everyone. Just deactivate it, and let’s keep those digital spells as far from here as possible. We’re not sure what the full consequences could be here. Crabs, wizards, pizzas—you name it, don’t click it.   What else is new?  As if that wasn’t enough, Mr. Brick Whartley is back from a long stay on an undisclosed tropical island. We should probably talk to him about this, and perhaps take a look at return flights too.  We can only apologize, folks. And remember—no clicking.