All right wing media in the United States is funded or owned by Evangelicals - or people who are cool with taking Evangelical money, so long as they parrot whatever they want.
Evangelicals have a very serious political agenda, are organized, and have been working hard to brainwash your mee-maws and uncles for the past forty years. Their political agenda is to install a white nationalist theocracy into the United States, where a handful of crusty old Evangelical white men make the rules or “have dominion over the Earth as god intended”. What that means is everyone who is not them has no civil rights or liberties, and they have been furiously, aggressively, pushing for this via every avenue available to them - and there are a lot.
This shit did not happen overnight; they have worked for it, hard, but they have not won yet, and they are scared, because they know they have an expiration date. Their numbers and power and influence have been declining. The whole ‘great replacement’ conspiracy in the US is from them, and is a manifestation of what they are scared of: no longer being on top of the food chain. So they’ve been fighting tooth and nail to win before that happens, by taking over the Republican party and removing all moderate obstacles in their way.
Evangelicals are a cult. And I am intentionally not calling them Christians, because I don’t think that they are. I think Evangelicals are an extremist cult that budded off of Christianity, and does not reflect most Christian values or beliefs at this stage.
They fundamentally believe that god chose them, specifically them, to have dominion, dominance, over the world - because of how special they are. Not humanity, mind you, them. They don’t believe in helping the poor or the sick or the less fortunate, because those people are being punished by god for sinfulness - basically, wealth and health and strength are symbols of god’s love to them. If you help the poor, or the sick, then by contrast, you are making the Evangelicals less special. When people point out their hypocrisy, saying Evangelicals don’t behave like they have christian values or are being bad christians - that’s, very frankly, because they are not christians. And I don’t mean that in the no true scotsman fallacy, I mean they don’t meet the definition.
They are a malignant cult that worships money and power and whiteness, and unfortunately, they are also very media savvy and good at using media outlets to condition and influence the people that have been trapped in their little fiefdoms for decades.
The overlap between Qanon and Evangelical fearmongering and ideas isn’t a coincidence either.
But yea, the reason so many average Republicans, like your meemaw or uncle or highschool buddy, have become so unreachable, and terrified of the world around them, is because these cult leaders have programmed them to be afraid for political gain. Even if they aren’t Evangelical themselves, and just listen to Fox or listen to the radio on their drive to work in Oklahoma, it is Evangelicals who own those networks and programs and who have been speaking in their ears for years.
And we gotta start finding a way to reach past that, where we can.