Half Way



  • All post types
  • Custom colors
  • Custom images
  • Disqus comments
  • Group blog support
  • High res
  • Localization
  • Search
  • Tags

Perfect for curators and highly visual blogs, this flexible two-column grid theme puts the focus on your content

View the demo

Half Way's Features

Customize Everything
Colors, images, logos, avatars, icons, buttons, links, titles, descriptions, intros, features, toggles, sizes, shapes, fonts... if you can see it then you can customize it! Half Way is designed for you to make it your own and show off your individual style. You can customize almost everything you see via the options in your Customize panel, no coding necessary.

Two Column Layout
The two column layout makes Half Way perfect for curators and highly visual blogs, allowing lots of lovely hi-res images to be displayed on the screen.

The Profile/Menu
Half Way's fixed menu shows your blog title or logo at all times to re-enforce your brand. Open it up to show a full screen profile with your avatar and title, or logo, description and social media links. On the right is your full menu linking to your blog's pages.

Instagram Feed
Simply link your Instagram account to the theme, and display a beautiful large grid of your latest images, right there on your blog. You can even choose the order that it displays amongst your posts.

Beautiful, clean design
Featuring large, spacious posts and clean, balanced typography - the design of Half Way gets out of the way and helps put the focus where it should be - on your content.

Premium Features

As well as Half Way's unique design and features, the theme comes with our standard set of powerful premium features...

Pagination Modes
When it comes to loading more posts, you have three choices - a sleek 'load more' button, infinite scroll, or standard 'previous/next' pagination.

Fully Responsive + Retina-ready
Half Way's layout adapts to fill your whole screen with posts - from the smallest mobile or tablet to the largest cinema display… resize your browser and see for yourself!

All Post Types
Half Way is designed to display all of Tumblr's post types. No matter what type of content you want to publish on your blog, the theme will display it beautifully.

Advanced Photo Options
Take full control over your photos, panoramas and photo set grid posts with lots of built-in options for photographers and portfolios. Half Way fully supports custom Photoset layouts - the layout you create in the Tumblr post editor is the one you see on your blog! Choose what happens when you click any image type - link to the post, to the image, no link or open a lightbox. Choose your photo set grid spacing, and even use the first image in your photo set as a 'cover' on the home page.

Social Media Links
Just add the full URL to your profiles (e.g. ) to activate the built-in social media icons for Twitter, Facebook, Tumblr, Website, Google+, LinkedIn, Foursquare, Skype, Email, Instagram, Flickr, 500px, Camera, Eye, Pinterest, Heart, YouTube, Vimeo, eBay, Store, Apple, Google Play, Dribbble, Behance, GitHub, Forrst, Quora, Travel, LastFM, Rdio, Spotify, Soundcloud, and RSS.

Social Media Sharing
Half Way also features a neat social sharing widget in the footer of each post - allow your visitors to quickly and easily like, re-blog, and share your posts on Twitter, Facebook, Google and Pinterest... you can even turn each network on or off.

Custom Web Fonts
For advanced users, we've built in support for embedding web fonts from services like TypeKit, and Google Fonts. You can paste in your embed code and name your fonts for the main type elements. Read more about this feature here.

In-post navigation
Once your visitors are on an individual post page, they can use simple previous/next post buttons to keep browsing through your posts without going back to the home page - a great to keep them immersed in your blog!

Disqus comments
If you want to enable comments on your blog, just sign up for an account with Disqus, and once you're all set up just paste your Disqus Shortname in to the theme options.

Google Analytics
Support for Google Analytics tracking is built in and ready to go. Just create a new property for your blog in your Google Analytics account, and then paste the Property ID in to the theme options.

Group Blogs
Support for group blogs is built in - if you run a group blog, you can choose to show the author's avatar and name at the bottom of the posts that they create.

Support + Updates

If you have any questions about this theme then just email us and we'll get back to you as soon as we can - usually the same day. We take pride in our excellent customer service, and no email goes un-answered! You can also visit our Help Center for tutorials, tips and answers to your most frequently asked questions.

We keep all of our themes running perfectly with regular updates, tweaks and new features. If you don't edit the theme code you'll get them automatically, sweet! And if you do edit the theme code, you can reset it at any time to get the latest version.

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