Random Fact:

If the food you are eating contains cellulose, stop eating it.

Cellulose is a fancy word the food companies use for “wood pulp.”

Since it is non-toxic, no one really cares if you are eating wood pulp. However, it is indigestible and gives no nutritional value.

The more you know…

Horrifying Lies The Food Industry is Feeding You. By Pauli Poisuo


If there’s one thing in the world the food industry is dead set against, it’s allowing you to actually maintain some level of control over what you eat. See, they have this whole warehouse full of whatever they bought last week when they were drunk that they need to get rid of — and they will do so by feeding it all to you. And it doesn’t matter how many pesky “lists of ingredients” and consumer protections stand between you and them.

  1. The Secret Ingredient: Wood
  2. Zombie Orange Juice
  3. Ammonia-Infused Hamburger
  4. Fake Berries
  5. “Free Range” Chickens That Are Crammed Into a Giant Room
  6. Bullshit Health Claims

Why wood pulp is world's new wonder material

newscientist.com

THE hottest new material in town is light, strong and conducts electricity. What’s more, it’s been around a long, long time.

Nanocrystalline cellulose (NCC), which is produced by processing wood pulp, is being hailed as the latest wonder material. Japan-based Pioneer Electronics is applying it to the next generation of flexible electronic displays. IBM is using it to create components for computers. Even the US army is getting in on the act, using it to make lightweight body armour and ballistic glass.

To ramp up production, the US opened its first NCC factory in Madison, Wisconsin, on 26 July, marking the rise of what the US National Science Foundation predicts will become a $600 billion industry by 2020.

So why all the fuss? Well, not only is NCC transparent but it is made from a tightly packed array of needle-like crystals which have a strength-to-weight ratio that is eight times better than stainless steel. Even better, it’s incredibly cheap.

“It is the natural, renewable version of a carbon nanotube at a fraction of the price,” says Jeff Youngblood of Purdue University’s NanoForestry Institute in West Lafayette, Indiana.

The $1.7 million factory, which is owned by the US Forest Service, will produce two types of NCC: crystals and fibrils.

“It's more sustainable to get more wear out of your clothes, which is one reason why we love multifunctional, versatile wardrobe staples that can be worn in more ways than one--and beyond one season. Enter Loomstate's "321" collection, which stands for "3 ways 2 wear 1 piece." The line, $118-$228 at Loomstate.org, boasts six pieces that transform into an entirely new look in just a few seconds.”

—Check out these great, sustainable clothes from Loomstate. I love the idea behind their 321 one collection. Loomstate Creates Colorful Transformer Clothing in New “321” Collection : TreeHugger Great post! - PopThreads

THE SECRET INGREDIENT: WOOD

It turns out that cellulose (WOOD) can provide texture to processed foods, so food companies have taken to happily using it as a replacement for such unnecessary and inconveniently expensive ingredients as flour and oil.

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