Fiskars is this year's Brand builder
Advertisers’ Association has awarded Fiskars PLC as this years Brand builder. Advertisers’ Association awards one of it’s member companies every year for being exemplary in marketing communication.
This year is also the year that we have design capitol city and Advertisers’ Association board of directors wanted to highlight the meaning of design in marketing communications.
They also wanted to point out that Fiskars has kept their brand in control and how they have also taken care of trademark perspective.
Fiskars PLC was founded on 1649 and is the oldest of active Finnish companies. Fiskars is also a significant shareholder of Wärtsilä PLC.