Lecture 8 - Production
Principle 5: The Experts
Who is your favorite ‘expert’?
My favourite expert is the typographer Fred Woodward He is a magazine art director most commonly known for his editorial designs in magazines such as Rolling Stone and GQ. Born in Louisville, Mississippi he attended the Mississippi state university and after 2 semesters was hired by a local design team and soon became the art director of Memphis magazine. His career took off when he was employed by Rolling Stone in 1987 and now serves as an art director at GQ. Below is a picture of Fred Woodward after he received the AIGA Medal which is awarded to individuals in recognition of their exception achievements in the field of design.
Here are some of my favorite examples of his work:
Woodward is commonly noted as an expert because he has the knowledge and understanding across all areas of his practice, he now achieves excellence with relative ease, he can take responsibility for his work even when it goes beyond the realms of understanding and can see the overall ‘picture’. These are the attributes of all great experts in any visual communications field and something I hope to achieve myself one day.
Here is a music video Woodward directed alongside Mark Seliger for Lenny Kravits song I Belong to You.
You can tell from the first frame that a photographer and someone who is very good at composition made it. The duo managed to create something surreal and full of imaginative shots. Each shot has its own theme, composition and effects and where cut and weaved together with all the other shots to create a visually appealing although somewhat haphazard music video. You can definitely see the influence of both artists within the video.
Overall I can appreciate Woodward’s work to its fullest and use it to help inspire me. This expert will forever be an inspiration to me.
apply for "armed with a camera fellowship" with visual communications!!!
vconline.orgFellowship Cultivates New Generation of Asian Pacific American Filmmakers
Applications Due July 29th
LOS ANGELES – Visual Communications is now accepting applications for its10th annual Armed With a Camera Fellowship. The fellowship fosters the education, training and professional development of up-and-coming Asian Pacific American filmmakers. In doing so, it seeks to shed light on the experiences of communities traditionally underrepresented by visual media.
The fellowship is open to filmmakers under 30-years-old of Asian Pacific descent. South Asian, Southeast Asian and women filmmakers are strongly encouraged to apply. From November 2011 to March 2012 Visual Communications will provide the support and resources for ten fellows to each to create a five-minute digital video. These resources will include:
- $500 cash grant
- Training, workshops and mentoring from industry professionals
- Opportunity for collaborative work with other fellows
- Access to equipment and editing facilities
- World premiere of completed film in the “VC Digital Posse” showcase of the 2012 Los Angeles Asian Pacific Film Festival
- All-access pass to films, panels and events of the 2012 Los Angeles Asian Pacific Film Festival
- Opportunity to network with professional filmmakers and Visual Communications staff and supporters
In the past decade, Visual Communications has supported 70 filmmakers through the fellowship. Last year’s portfolio represents a characteristic diversity of topics. One documentary traces the disappearance of a Filipino-American R&B star. Another tells the emigration story of a filmmaker’s Vietnamese father. Several narrative works explore family relationships. In one, a South Asian lesbian woman spends the Hindu New Year with her partner. In another, a Japanese woman questions her marriage to an American. Settings range from a World War II battlefield in France to a sci-fi future.
Applications are available at www.vconline.org.
The Armed with a Camera Fellowship is partially funded by the James Irvine Foundation, the Los Angeles County Arts Commission, and the Morgan Stanley Foundation.
About Visual Communications: Founded in 1970, Visual Communications has a long and prominent history promoting intercultural understanding through the creation, presentation, preservation and support of media works by and about Asian Pacific Americans.
Please contact Daina Solomon (daina@vconline.org or 213 680-4462 ext. 30) for more information.
Time to celebrate!
Guess what? Two of my posters and an audio CD packaging got selected for 5. biennial of slovene visual communications!!!
Well I guess that means i must be doing something right with my work. :)
In whose hands will the Brumen Awards end up? Come and see it for yourself at the exhibition opening (see the invitation above).
