Lecture 8 - Production
Principle 5: The Experts
Who is your favorite ‘expert’?
My favourite expert is the typographer Fred Woodward He is a magazine art director most commonly known for his editorial designs in magazines such as Rolling Stone and GQ. Born in Louisville, Mississippi he attended the Mississippi state university and after 2 semesters was hired by a local design team and soon became the art director of Memphis magazine. His career took off when he was employed by Rolling Stone in 1987 and now serves as an art director at GQ. Below is a picture of Fred Woodward after he received the AIGA Medal which is awarded to individuals in recognition of their exception achievements in the field of design.
Here are some of my favorite examples of his work:
Woodward is commonly noted as an expert because he has the knowledge and understanding across all areas of his practice, he now achieves excellence with relative ease, he can take responsibility for his work even when it goes beyond the realms of understanding and can see the overall ‘picture’. These are the attributes of all great experts in any visual communications field and something I hope to achieve myself one day.
Here is a music video Woodward directed alongside Mark Seliger for Lenny Kravits song I Belong to You.
You can tell from the first frame that a photographer and someone who is very good at composition made it. The duo managed to create something surreal and full of imaginative shots. Each shot has its own theme, composition and effects and where cut and weaved together with all the other shots to create a visually appealing although somewhat haphazard music video. You can definitely see the influence of both artists within the video.
Overall I can appreciate Woodward’s work to its fullest and use it to help inspire me. This expert will forever be an inspiration to me.
Time to celebrate!
Guess what? Two of my posters and an audio CD packaging got selected for 5. biennial of slovene visual communications!!!
Well I guess that means i must be doing something right with my work. :)
In whose hands will the Brumen Awards end up? Come and see it for yourself at the exhibition opening (see the invitation above).