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A Video Marketing Success Story – Learning From The Dollar Shave Club Case Study
Video marketing can be intimidating for even the most hardened entrepreneur.
But for all the potential headaches it may present, the results can be phenomenal. Like in the case of the Dollar Shave Club.
The Dollar Shave Club is a business that delivers good quality affordable razor blades to its customers via the post– nothing spectacular right?
And yet one hour after they posted a particular video, the website crashed. In just 48 hours, they were recruiting family, friends and anyone they could pay to help them package 12,000 orders.
The video in question showed the company’s founder, Michael Dublin, making a few jokes and telling a few people to buy his razors. The video, launched in March 2012, has now been watched over 10 million times and launched the Dollar Shave Club into massive success virtually overnight.
I’m not telling you this for the sake of it. There are certain lessons hidden in the Dollar Shave Club story that can help anyone thinking about launching into video marketing.
Lesson One – “That’s showbiz, baby!”
The Dollar Shave Club video that went viral was, in essence, a comedy skit.
The people who watched and shared the now infamous video weren’t searching for affordable shaving solutions. They weren’t interested in how good the service was. They didn’t crave the convenience of having their shaving equipment sent in the mail.
They simply wanted to be entertained.
In the 21st century everyone’s an entertainment junkie and that’s something you should always consider when making any form of video marketing you do for your business. Whether it’s a simple message from the executive, a how-to video or an elaborate online commercial – your customers want to be entertained. In fact, they demand it.
Of course, there are many different ways of being entertaining (comedy-skit versus documentary-style) but the point here is that if you want to get more bank for video marketing efforts, always give your customers some ‘pizzazz.’
Lesson Two – It’s a social, social world…
Your customers love to share information about their lives and their experiences that they think their friends will enjoy. Think about any email message you forwarded or any page that you’ve liked on Facebook. What you’re essentially doing there is saying “I think this awesome and I think you’ll enjoy it too.” What’s my Point?
The Dollar Shave Club video spread as fast as it did because of this same principle. When you make videos for your website (thinking of the potential of going viral) you need to keep in mind if the video is giving anything of value to your customer. It could be, like the Dollar Shave Club, entertainment value, or it could be valuable information they didn’t know (like in how-to videos), or it could even be a sense of becoming part of a community (like the Apple versus PC ads).
For most people it’s become virtually second nature to share everything they think is really great. Make your videos great too!
Lesson Three – The Power of video
There are certain things that are just expressed better in the form of video. Pictures, articles, social media simply can’t communicate a brand as succinctly and clearly as video can. When people watched the Dollar Shave Club video they didn’t just see what the product (razors) could do for them, they saw the businesses personality and identity which made it easier to buy into their brand.
When making videos for marketing purposes always remember to consistently represent your brand in how you choose to communicate with your customer and what you choose to say.
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Dollar Shave Club is an excellent example of the power of video marketing. This one video helped a little company with a weird business model become a household name. Imagine what it could do for your business.
Need help with your Video marketing? I’m sure one of our vendors can help you with that.
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Pallet Stackers - Easy Video Advertising and marketing Tips
The online is filled with video, which is an excellent reason for you to use them as a advertising and marketing tool. Below are some uncomplicated yet useful tips that you can use. Discover more about selling pallet trucks, power pallet truck and construction equipment.
Your video’s title plays an important role in the overall result of your marketing campaign. Searching for videos web is like using a search engine with different search terms. For instance,if someone is looking for makeup application videos, they will use key phrases like makeup tips or makeup application tips. Your goal is to use a title that reaches your target audience as well as getting ranked for your specific key terms. You can do this by adding your relevant keywords and phrases into your title, but make sure you don’t over stuff them. Keep the key words specific to the video and do not go out of context. Work on making the title of the video attention grabbing, so it stands out from the other videos. You want to bring people in to your video with a catchy and strong worded title. If you have ever done any copywriting, you have learned about the importance of a good title. Titles for videos are very much the same. You want your target audience to understand the purpose of your videos. The title of the video is the best place to do just that. Remember to keep your title to the point while still stating your purpose.
It will take you some time to understand this and implement it effectively, but the effort will be worth it.
Make sure you let people vote, comment on and rate your videos. Not doing this is a mistake many video entrepreneurs make. They will disable this to try and avoid spam, or to not be bothered by the people who view it. Allowing people to participate in your videos gives them the chance to input their thoughts and ideas to the video, perhaps giving you new ideas. It can help them feel like they are contributing.
The one thing that video advertising does better than other forms of marketing is to allow people to help improve on your work by letting them share their ideas with you. This can also entice more viewers once to visit once they see how popular your video is. Video marketing, then, is a potent tool that can bring lots of targeted visitors to your site and help you promote your business to a wider audience. You just have to make sure that you put in enough effort into creating the videos and have them targeted towards the right audience. With the tools available today, you can make good videos even if you aren’t an expert or don’t have access to top quality equipment.
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Video marketing and advertising is something that has been used for many years, but not all new entrepreneurs are aware of it. Here are some quick and easy tips to get you started. Learn more regarding advertising electric pallet truck, used pallet jack scales and construction equipment.
Be sure you have a channel at Youtube, and remember it’s important to keep it updated with fresh content (videos) so you can cast a wider net. You have to do some things properly, but generally speaking if you create and upload more video content you’ll increase your exposure. There are some skilled video marketers who have driven immense amounts of traffic to their sites with video. The reason behind the channel and numbers of videos is that you can develop a loyal base of channel subscribers. You can use this vehicle to develop your web rep and even status as an expert.
People will want to have the option to rate your video, or possibly vote or comment on it, you will want to let them do this. This can be a mistake commonly made by entrepreneurs. People will block these tools to try and avoid any spam or negative comments that may happen. People like to have the possibility of speaking their mind and expressing their feelings about what they see. This can make them feel like they are a part of something.
One thing that makes video advertising stand out from others is that people can give their views and feedback. Once people see how popular your video is with all the comments and votes they will want to see what it is all about.
All in all, video marketing has become the new craze in the Internet marketing world now, all thanks to the growing web media and the kind of response videos are getting.
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Pallet Trucks - 3 Hot Video Marketing and advertising Tips For More Traffic
Video marketing is one of the easiest ways to start advertising and marketing your website or product at no cost. If you have good video editing software, you can get started right away. Just use these effective tips to help you get started. Find out more on the subject of advertising and marketing electric pallet truck, pallet truck scales and plastic pallet.
Your main objective with video advertising and marketing is to bring in visitors to your website or blog. Your video needs to have lots of exposure in order for it to be effective and for you to achieve your goal. And you want to get targeted site visitors, not just any random visitors. The best way to do this is to include specialized information and to create a high quality video. If you want to video to be effective, you will have to be creative and innovative, but it will make a big difference. Your video has the chance to go viral, gaining exposure to millions of people worldwide who may visit your website as a result. If you do a video that has a strong message to it, it will be no time at all before it is being watched all over the online. You have to bring out the best in your video by giving your viewers a reason to spread it around or share it. For example, if you make a video on personal training, there is certainly some amazing success stories and create a video with those to post on a video sharing website. The response you recieve from an attention grabbing video will be so much more than other videos. There are many ways to create a video that people will want to watch and share with others. You want to research information pertaining to your viewers and include things that would “wow” them. Once you become good at creating such videos, it becomes extremely simple for you to get traffic in a snap because when site visitors come to you virally, they come in huge numbers. To help improve your efforts, one thing you can do is study what other marketers do in their videos, and of course you should always plan well before creating any video. There are so many factors you can learn from other video marketers. There are serious rewards by doing this, and with earnest effort you can become quite talented at it. The returns on investing your time in this type of education that is free are enormous. All it takes is some searching in your market for videos, and they are out there have no doubt. This is how you get inspired by the others and actually adapt from their practices. You won’t be at lack of videos because sites like Youtube have hundreds of thousands of videos for you to study. Nothing wrong with getting started today, and if you’ve never made a video - relax because it’s uncomplicated and you can get ideas from other people.
The one thing that video marketing does better than other forms of advertising and marketing is to allow people to help improve on your work by letting them share their ideas with you. More people will be interested in your videos when they see the number of comments and ideas posted as well.
In conclusion, a great way to target your key audience without any added cost is video marketing.
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Video advertising is an easy and cost effective way to market your website. Just get some good video editing software and you can get started now. Here are some tips to use if you’re interested in video advertising. Learn more on selling pallet trucks, power pallet truck and construction equipment.
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Video marketing and advertising stands out from others because you can let others have their say about your work for the whole world to see and improve on. This would also bring in more interested viewers when they see that the video is popular.
The traffic that you are looking for from your videos may take a little time, but it will happen, and you’ll be pleased with the results.
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Shalom in the home
Its funny to me how close a group of people can be, but how far apart their places in life are simultaneously.
The other day I was working (from home) on a new viral video marketing platform my company is about to launch - something my wife and kids cant even comprehend, haha. All of a sudden I hear sobbing come from my daughters room.
I went to go find out why she was so hysterical and she told me that she was sad because her mother and I wouldn’t let her get acne treatment - something that I cannot comprehend! (Partly because I believe just because something has a good marketing campaign doesn’t mean it is legit)
However, I believe that the most peace has existed in our house when we all have an equal understanding that we are all in different places. A perspective I would recommend to all families.
5 Tips for Video Marketing
Tip #1 Find a video marketing company that could shoot and edit your video. Back in the day, you had to employ a professional videographer to document your message. It can be a bit expensive for some, so many video companies chose to make a video edit option for them to get these clients as well. Their main function is to edit and to make your videos appear more interesting and convincing.
Tip #2 Grab a viewer as quickly as you can. Your online video needs to command attention immediately. The initial few minutes are quite important. You have to do everything to gain an audience in just a few minutes. A captured audience will likely share this video with their other friends and followers. This is how it goes viral.
Tip #3 Your Search terms - optimize! After making your video, you must gain an ample amount of audience and your next step is to optimize it. Why is this needed? Statistics show that on a weekly basis, you will find over 9.6 million videos uploaded on the web. Standing out of that crowd is a challenge and posting your video won’t suffice. You have to research what tags you can use or target that may help you get more visits and insert those words on to your title, tags and descriptions.
Tip #4 Inform the bloggers about it. Basically, your video should be presented to the bloggers who handle your field or industry and encourage them to post it on their sites. I would recommend that if you have an web based business, you can at least employ a professional writer which you can use after making your web video.
Tip #5 The importance of analytics. If you have employed a professional video marketer, they should be informing you of the analytics tolls in which you can also keep an eye on. In this manner you can learn where your viewers are based and which traffic sources are providing more referrals. You will also be able to study where people usually stop when looking at your videos and learn your weakest points. This will allow you to create a more interesting video next time.