“You wouldn’t build a building without building a protytpe. Why would you build strategy for a company based upon a PowerPoint?”

—Karl Heiselman - CEO of Wolff Olins

The Noblest Cause of All

“Here again is a profound lesson for us today. Too many libertarians have absorbed the negative and elitist conservative worldview to the effect that our enemy today is the poor, who are robbing the rich; the blacks, who are robbing the whites; or the masses, who are robbing heroes and businessmen.

In fact, it is the state that is robbing all classes, rich and poor, black and white, worker and businessman alike; it is the state that is ripping us all off; it is the state that is the common enemy of mankind.

And who is the state? It is any group who manages to seize control of the state’s coercive machinery of theft and privilege. Of course these ruling groups have differed in composition through history, from kings and nobles to privileged merchants to Communist parties to the Trilateral Commission. But whoever they are, they can only be a small minority of the population, ruling and robbing the rest of us for their power and wealth. And since they are a small minority, the state rulers can only be kept in power by deluding us about the wisdom or necessity of their rule.

Hence, it is our major task to oppose and desanctify their entrenched rule, in the same spirit that the first libertarian revolutionaries opposed and desanctified their rulers two hundred years ago. We must strip the mystical veil of sanctity from our rulers just as Tom Paine stripped the sanctity from King George III. And in this task we libertarians are not the spokesmen for any ethnic or economic class; we are the spokesmen for all classes, for all of the public; we strive to see all of these groups united, hand-in-hand, in opposition to the plundering and privileged minority that constitutes the rulers of the state.”

— Murray Rothbard

“If we imagine the enemy as a boxer, we tend to focus on his punch. But still more than he depends on his punch, he depends on his legs; once they go weak, he loses balance, he cannot escape the other fighter, he is subject to grueling exchanges, and his punches gradually diminish in force until he is knocked out. When you look at your rivals, do not be distracted by their punch. To engage in any exchange of punches, in life or in war, is the height of stupidity and waste. Power depends on balance and support; so look at what is holding your enemy up, and remember that what holds him up can also make him fall. A person, like an army, usually gets his or her power from three or four simultaneous sources. Knock out one and he will have to depend more on the others; knock out those and he is lost. Weaken a boxer’s legs and he will reel and stagger, and when he does, be merciless. No power can stand without its legs.”

—Robert Greene, The 33 Strategies of War
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