“It's not knowing the answer that's fun for me. Tell me the answer, and pff ... I'll yawn. GIve me a question, and ahh that's where it's at. After all the real hook, the thing that grabs me, is a question mark. Hooks are just upside-down question marks. Periods, the little dots at the end of a sentence, you kinda shrug and say, okay lets go on to the next one. But question marks... ”