Award winning packaging cocept: KINOS - Asian food for two
Problem in consumer packages for asian food
Usually food packages don’t contain tools for eating. The big problem also in asian food is how you can separate different sauces between each other, how you can carry it and how to pack food in it easily and in a safe way.
Flexibility of concept in different kind of meals
The Kinos is a packaging solution that allows two separate main course and rice or three separate meals served in one package. There is also possibility to moderate sizes of the cups for wok-styled food.
Different sales points
Concept fits for premaid food and takeaway because its easily saleable. Innovation in closing mechanism allows opening and closing for several times. It also keeps chopsticks hygienic while carrying food to home.
Close tightly and open easily
The central idea behind the concept is closing mechanism, based on the chopsticks and the lid container combination. The lid attaches to the cups to lid when pushing them in hole. The lid attaches to the cups tightly so food stays in cups safely. In the lid container chopsticks maintain hygienic all way to home.
The container is opened by pulling the sticks out from container. Chopsticks are arranged to come from opposite ends of the packaging to make structure stronger and creating opening as a ceremony between two people.
The key points of branding
Starting point for the design was also the branding for various companies. The Packages lid jars can be produced in larger quantities at a time, and the overall look of the packaging may be altered by changing the cover graphics. In this case, the integration of generic cup package makes it easy for various companies, and visual apparent graphic designs.
“Eating asian food should be a ceremony where two people meet each other”
Briefing of this competition:
Student Starpack 2013 Brief B winner
iom3.orgTake an existing product, currently packed in any conventional packaging material e.g. carton board, metal, rigid plastic or glass. Redesign the packaging using ‘Envirothene’ recycled polythene film as a substitute.
Student Competition Briefs
This is a screenshot I took off the Starpacks website which displays one of their students competiton briefs they are running at the moment. When reading through the brief it felt almost familiar. Like I had done this before. Sure enough, when looking through my portfolio I came across my Final Major Project from college
