Press Release: SAN FRANCISCO FASHION WEEK (tm) 2012
FOR IMMEDIATE RELEASE
Press Contact:
Owen Geronimo
SFFAMA, Inc.
Email: contact@sffamainc.org
Phone: 415-935-3487
SFFAMA, INC. ANNOUNCES SAN FRANCISCO FASHION WEEK ™ 2012
SAN FRANCISCO, CA - August 17, 2012 - SFFAMA announces San Francisco Fashion Week™ (SFFW12); a week of fashion events and technology workshops as only the San Francisco Bay Area can exhibit. The week long event series will take place from September 24, 2012-September 30, 2012. Workshops, cocktail events, styling presentations, boutique shopping and three nights of runway shows will bring the unique and stylish nature of San Francisco to the world. Runway shows feature Avant Garde, Ready to Wear, Men’s Fashion, Emerging Designers and the 5th Annual San Francisco Fashion Awards.
This year’s theme is the “United States of Fashion” celebrating the diversity and innovation of local international talents. Showcasing fashion and technology as partners in the growth of the industry, FashionTechSF.org and our colleagues from Silicon Valley will present this year’s workshops. Innovation throughout the fashion industry vertical will be explored in the Future of Fashion Gameference™ presented by Innovation Management Institute. Fashion enthusiasts, boutique owners, buyers, bloggers, design heads and the well dressed “Fashionistas and Techies” will descend upon the City by the Bay. This city-wide event will feature multiple locations for seven days and nights of fashion celebrating San Francisco style.
For sponsorship opportunities, media relations, PR/publicity, ticket purchases, designer application please visit the website http://www.sanfranciscofashionweek.net/ or email contact@sffamainc.org
About SFFAMA
SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] is a California non-profit corporation supporting fashion, design and technology entrepreneurs, startups, and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.
Since I probably won't have time to post tomorrow-
Don’t forget! It’s portfolio/networking night tomorrow at Pigment Studios, 1 Market St. It’s free, so come! Bring your portfolio to have it reviewed by professionals in the industry, to receive constructive criticism on what you can improve, and also to be acknowledged of what you do well!
Starts at 6pm, goes until 9pm. Hope to see you there!
THE BEAUTY EXPO 2011
San Francisco Fashion And Merchants Alliance, Inc. @ http://sffama.com/
Event Hosts: Kamran Sanei, Mira Torres, Charmaine Adrina, Catherine Kalessis, Owen Geronimo
Presents:
THE BEAUTY EXPO 2011: Top Stylist Competition, Model Boot Camp & Styling Workshop
May 28. 2011. 6:00pm-9:30pm.
Pigment Cosmetics, One Market Street, San Francisco 94105. Dress Fashionably. $10 At the Door.
BUY TICKETS @ http://thebeautyexpo2011.eventbrite.com/
SCHEDULE:
* 5:30 Door Opens
* 6:00 - 6:45pm Styling Workshop by Mario Benton (Studio 2/ Back Room)
* 6:45 - 7:30pm Model Bootcamp by Charleston Pierce (Studio 2/ Back Room)
* 8:00 - 8:15pm Introduction of contestants, judges and sponsors (Studio 1/ Main Room)
* 8:15 - 8:45pm Styling Contest (Studio 1/ Main Room)
* 8:45 - 9:00pm Fashion Installation with Indu Arora and Pink Weave (Studio 1/ Main Room)
* 9:15 - Announce Winners (Studio 1/ Main Room)
* 9:15 - 10:00 - More networking then, end
* 5:30 - 9:30 Networking Both Rooms
* 5:30 - 8:45 Beauty Demo by Pigment Cosmetics (Reception Area)
TEAMS TO BE ANNOUNCED. Enter this contest. Winning team will be awarded $150 cash. Fill out form here - http://thebeautyexpo.com/application
WORKSHOP SPEAKERS:
1) Charleston Pierce @ http://www.charlestonpiercepresents.com/
2) Mario Benton @ http://www.mariobproductions.com/
JUDGES:
1) Greg Griffin of Barber Lounge @ http://www.barberlounge.com/
2) Brad Carrick of Solz Shoes @ http://www.solzshoes.com/
3) Lily Ko of 7x7 & SF Station @ http://www.7x7.com/user/89
FASHION INSTALLATION BY:
1) Pink Weave@ http://pinkweave.com/
2) Indu Arora @ http://rockchiq.com/
This industry networking event is targeted for fashion, apparel, luxury and beauty professionals. This a platform focused on each industry professional’s respective niche product.
This is a fund raising event for SAN FRANCISCO FASHION WEEK (tm) 2011 @http://www.sanfranciscofashionweek.net/
For sponsorship opportunities and media passes, please send an email to Owen Geronimo -at- sffama@gmail.com.
Celebrity Moms Gift Bag Sponsorship Opportunity
Get your product into the hands of celebrity parents and their kids!
Backstage Bags Productions, a division of Secret Room Events (Los Angeles most exclusive celebrity gift bag and gift lounge producers) will include your product and/or service in an exclusive VIP gift basket for celebrity parents with babies and small children. Backstage Bags Celebrity Moms gift baskets have been seen in numerous well known magazines and media outlets around the world including an upcoming featured giveaway in the November issue of Pregnancy and Newborn magazine!
Following recipients for the October Celebrity Moms gift baskets will be: January Jones, Selma Blair, Jenna Fischer, Kimberly Stewart, Denise Richards, Alicia Silverstone, Victoria Beckham, Ali Landry, Paul & Erin Stanley, Tori Spelling,
Evangeline Lilly, Tia Mowry, Emily Deschanel, Mary McCormack, Pregnancy and Newborn, In Touch
Deadlines are as follows:
- Product deadline is November 1st- baskets go out November 10th
- Sponsorship fee is $800. Your gift bag sponsorship fee includes:
- Product inclusion in 16 vip gift bags for targeted celebrities and media
- List of celebrity and media gift bag recipients
- Professional photo of your item with the gift basket and contents
*”As Seen In…..” logo to use for marketing, website etc.
We also have sponsorship opportunites for the Academy Awards gift bags and gift lounge in February. Please contact Backstage Bag Productions for a full proposal and contract. Space is almost full!
Amy Boatwright/Ralph George
Tel: 310-403-3384/310-890-0263
Backstage Bags Productsion (a Division of Secret Room Events)
848 19th St Suite 5, Santa Monica, CA 90403
Email: backstagebags@yahoo.com or Amy@secretroomevents.com
Styletag Product Presentation at FIDM SF
- Congratulations to San Francisco Fashion Awards 2012 Winners: Ronnie Escalante {Best Design: Womenswear} and Gerry Kelly of Sonas Denim {Best Design: Eco/Sustainable }. Design Category Awards, Sponsored By: Stylet.ag
StyleT.ag has launched an engagement platform for web and the StyleTag mobile fashion app specifically for professional content users.
For ideas, marketing inquiries, media relations, strategic partnership, product promotions, sponsorship opportunities and booking info. Contact: FashionTechPR: Owen Geronimo or send an email to: info@fashiontechpr.com
Selling to Boutiques pt.1
As you know, we are repping ArielSimone in SF. The cool thing about the SF fashion community is that it has amazing resources for people of all experience levels. Online video forums, meetup groups and seminars are held weekly with industry leaders to mentor and advise next generation designers, rising fashion entrepreneurs and other up and coming industry people. It truly feels like a community where everyone is sharing their information to groom everyone’s success.
Something that was particularly resourceful for us, since we are creating our strategy for selling in SF, was this video produced by Altitude Showroom. Watch Karri Ann Frerichs, a fashion sales rep, describe what boutique and buyers are looking for.
[youtube http://www.youtube.com/watch?v=dRJDdNQZJNE&w=420&h=315]
In summary, these are the things that matter most:
- Product Photography— needs to SELL THE PRODUCT
- Offering what the Boutique Needs
- Current Store Distribution
- Credibility of Press and Celebrity endorsements— people who are publishing the line
