“The dark red color was simply an order from the president. He had this dark red scarf that he liked to wear a lot; it was just a color that he liked. For an executive like him, the external design is one of the easier ways to put his mark on the project, so to speak. ”
—- Famicom hardware designer Masayuki Uemura explains why the Japanese console was painted red and white, in a Weekly Playboy interview translated by Kevin Gifford.
The Famicom and former Nintendo president Hiroshi Yamauchi:

Baller.
BUY Famicom stuff, Real Steel