The dos and don'ts of using repetition

DO:

• Repeat whatever you’re writing at least three times. If you only do it twice, it usually looks like an accident.
• Repeat for emotional effect or to show similarities between two otherwise different things.
• Use the same sentence structure for each repetition.

DON’T:

• Repeat something because you don’t think your readers will get it the first time.
• Repeat so you can *really* establish something as opposed to just establishing it.
• Get annoying.