“It's hardly an industry secret that issue #1s are a magnet for attention, but it's not until issue #5, 6 or 7 that you know where a series is going to level off in sales. Typically, there's a drop between the first and second issue, but you can see an uptick by issue #3 or 4 if the series catches heat.”

Axel Alonso, editor-in-chief @ Marvel (source)

For the people who want Marvel to keep producing non sausagefest, non all-the-white-dudes books: this is why only buying the first or second issues isn’t supporting a new book. This is why it’s often too late for a book if you wait for the trade paperback to come out, when popularity is calculated on units shifted per issue.

This is also why if a new book double ships, you need to buy the second issue in the month. Don’t put it off so you can buy that shiny new Avengers, Iron Man or [Insert White Dude Title Here] book that’s unlikely to be cancelled.

Comics are expensive, yes, and often people don’t have a lot of money to spend on them. But that doesn’t mean you can’t be intelligent about your comic buying.

What’s more important? Supporting books lead by the characters you want to see so Marvel sees their value and keeps producing them, or keeping up with that storyline in a book about dudes that’ll never get cancelled, and you can easily pick up next month?