In one study, consumers were asked about their recycling intentions after reading various appeals.

Consumers who call themselves liberals were more enthusiastic about recycling when the focus was on fairness and reducing harm to others to create a sense of feeling good.

Meanwhile, consumers who call themselves conservatives were more likely to express an intention to recycle when appeals focused on group membership, duty, or obligation to authority.

I've bought an electric rechargeable toothbrush to replace my old battery operated one.

I know rechargeable toothbrushes or even toothbrushes with rechargeable batteries better for the environment… but what can I do with my old battery operated toothebrush now? I have no idea where I can send this to be melted down or recycled or something!! I just don’t want to throw it out and then there’s the batteries ugggh… so much complication with recycling!!

Help?