“Rapper Kendrick Lamar created quite a sensation when he purposely rejected the prototypical light-skinned video vixen in favor of a coco-coated cutie to feature in his new video “Poetic Justice.”
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick told MissInfo.com. “It’s almost like a color-blind industry where there’s only one type of appeal to the camera.“
That’s an understatement, Lamar. Dark-skinned video vixens are not only rare in rap videos, they are extinct, if they ever existed at all. Heck, they haven’t even been brown-skinned since Thriller. Therefore, the fact that he enlisted the services a mahogany-hued beauty as the leading lady in his smash hit single was refreshing and a radical departure from the norm.
There are famous rappers who have put up signs on the doors leading to their video shoots that no dark-skinned black woman were invited to audition. Another rapper, Lil Wayne, said he doesn’t want anymore dark-skinned children even though his and Toya’s daughter is dark brown. Bet that boosted his daughter’s self-esteem.
Lamar praised this chocolate beauty for allowing her beauty to envelope the screen and dominate the scenes without really trying.
“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling,” he said. “I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos.’ ” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feel like it needs that balance.”