About that proposed NYC soda ban.

• The city’s restaurant industry wants you to think it’s opposed to Mayor Bloomberg’s proposed ban on many sugary drinks 16 ounces or larger because it’ll hurt their bottom line.
• But such a ban would actually put more money in the industry’s pockets.
• “But how?” you say.
• Well, now that they can’t sell you a 32-ounce cup for, say, $2,
• they can now sell you two 16-ounce cups instead for, say, $1.50.
• Do the math!
• Even at fast food restaurants and movie theatres that offer free refills,
• they’ll be refilling a — you guessed it! — smaller cup.  Less product given out for free = padding the bottom line!
• Your standard cup sizes at most food service establishments, BTW?
• 12 ounces (kids), 21 ounces (“small”), 32 ounces (“medium”), and 44 ounces (“large”).
• Standardizing a 16-ounce cup will be an inconvenience for the food service industry, that’s for sure
• but once they start making the cups, all they gotta do is sell them
• and believe me, restaurants will sell them
• at whatever price point they damned well please
• so give me another argument as to why the city shouldn’t ban these drinks
• like “drinking that much soda on a regular basis might kill you” or something
• and not this whiny restaurant industry argument
• which has as much appeal as a 16-ounce cup 
• of bullshit.