Making scholarly content reusable
One of the great frustrations with scholarly publishing today is that primary research data is an afterthought. At best, you can download a dataset (probably after searching five minutes for the link). At worst, there is no dataset to be found and you have to resort to bugging the author for more info. And it is not just datasets that are sorely abused in publishing - the in-line tables, figures, and text are ripe areas for data play with today’s technologies, but are ignored.
The second goal of PeerJ is to make all content reusable. Since the paper, and specifically just one version of the paper, is only one facet of the research, this means that PeerJ will provide a venue to easily make the underlying data available. Moreover, authors will have the ability to seamlessly add new datasets related to the paper. After all, research is a living, breathing process that is never set in stone. The ability to consume that data in multiple formats is something that PeerJ is also striving toward.
What Is A Festival?
“A festival or gala is an event, usually and ordinarily staged by a local community, which centres on and celebrates some unique aspect of that community and the festival.”
― via http://en.wikipedia.org/wiki/Festival
I have personal, first hand experience of festivals; I have celebrated Reading Festival every year from 2010 to 2012. I believe the first experience is always the best experience. I was overwhelmed by the velocity and shear size of the festival, as well as being overcome by the enormous and earthquake-like bass coming from the Main Stage. That is a memory I shall always cherish.
Music has always had an important role throughout my life, especially in my teenage years. Early indications as to targeting an audience would be to try and appeal to young people aged between 16-20, as the majority of young people are involved in music trends. A relative of mine has also attended and celebrated a number of different festivals across Europe, for example; Pukkelpop Festival (Belgium), Sonisphere Festival (England) and Rock AM Ring (Germany). It would be wise to interview him to get more primary research about what experiencing European festivals is like.
Here’s what I think relates to a festival, from personal experience only:
- Camping
- Alcohol
- Mud
- Sun
- Fast food
- Laughter
- Culture
- Essential belongings
- Safety
- Experience
- Memorable
- Fashion
- Fancy dress
- Independence
- Promoting music
- Light shows
- Television and radio coverage
- Demand
- Transport
Snowy Peak - Fabric Sourcing


Snowy Peak Ltd is the parent company ‘Untouched World’, a New Zealand brand which is known for producing sustainable, eco clothing using materials that I’ve been using in my designs such as merino, possum fur, bamboo and organic cotton.
“From their buttons (recycled cotton through to sustainably harvested tagua nut), their textiles (they have an extensive organic cotton and organic and sustainable Merino sourcing programme), to where and how they produce each and every garment, their passion for sustainable design flows through every element of their multiple brands.”
I thought it’d be really helpful to look into this and inquire as to where and how they sustainably source their fabrics/fibers, as they share the same view as I do on reducing impact on the environment, and recycling/upcycling as a way of “using waste as a resource” (Fletcher, K.)
I have emailed, asking for more details about how they source their fibers from within New Zealand, and whether there is any chance I can get some fabric or fiber swatches from them to include in my designs.
Interview 2 - Promenade Farmers market
These are the interview notes that I copied up from the interview that I had with the owners of the promenade stand in Cheltenham
Where do you get your stuff from?
Its all grown on our farm, so it’s all grown fresh and not bought in at all
Do you make your preserves by yourself?
No my brother actually makes the jam
How long have you been doing this?
Well personally I have been doing it for 10 years, but the farm itself has been going for 12 years, since 1988
So are you here every week?
We’re here every fortnight
But we do lots of farmers market per week, so today the farm has 3 markets on, tomorrow another 3 and then 4 on Sunday
So you have lots of markets in different cities?
In different locations yep
What’s your top selling veg?
This time of year its the pruple sprouting broccoli
And the plum orchard
Are you from Cheltenham yourself?
I’m from evesham, so yeah quite close by
Have you been to University?
I’m at Uni now yeah, I have fridays off, so I’m dragged in to help here. I’m at leicester Uni studying Geography
So you come back on Fridays to help out?
Yes, well once a month because it clashes with other markets on today
Do you enjoy doing this?
Yeah really enjoy it, it’s great being able to interact with customers as well. Like this is cablo-nero, but people look at it and say what’s that?
So I can tell them what it is and how to cook it. They then come back and tell me different recipes and what they do that works well.
How much do you make in a day?
It’s very variable on the season
Winter can be £80 to £500. Cheltenham is very average
Chipping norton is our biggest though we make a lot there.
Are you looking to carry on doing this for a while longer?
My family are but I don’t think that i will when I graduate
Our aim is to keep it in the family. But another market criticised us for having such young people on the stalls, I’m 20 and my brother is nearly 22. But if we were to get people that are older than us then they wouldn’t be so involved in the farm. So it would cost us more money and they wouldn’t be as involved in the farm, so they wouldn’t know as much. The whole point of farmers markets is the farmer selling their goods
And the money that you make from it does that get invested back into the farm?
Yes it’s mostly just invested in the farm
Do you have any livestock on the farm?
No it’s purely just fruit and veg. Well we do, but it’s just for personal consumption its not selling
Do you make the same amount of money on average in cheltenham throughout the year?
Well it varies on the season
And you’re studying Geography, in your second year?
Yes in my second year yeah
Do you enjoy it?
Yeah I love it! I love everything from sustainability to food conservation
I would love to become self sufficient!
Yes we have only been able to become self sufficient in the last 20 years really. And we are able to get all of our extras like wheat from down the road.
Do you ever help out on the farm?
Yes, last year at Uni my bedroom got turned into a tomato farm! And I love everything from planting crops to harvesting. My room actually had a green house in it! I help more in the summer. But helping at the stall is my main part.
Its just fun then?
Yeah and my dad just loves it. That’s why he does it. Not for the money
So your dad doesn’t have another job?
No he just works on the farm.
And does your mum have a job?
Well she just does part-time accounting really
What do your friends think of what you do?
They love it! My friend is in Cheltenham so she has been over to visit the stall which was great. She was like “I have learnt so much this morning just by being here” Yeah and after the end of the day I can take it all back home to Uni. They really enjoy all of the free food
What’s the farm called?
Styan Family produce.
And we get a lot of people who want something like Solariac but because they don’t know what it looks like, and just want it for a specific recipe, they don’t even know it’s there even though it’s right under their nose.