Follow posts tagged #pay per click in seconds.Sign up
Choosing Keywords for Pay Per Click
You’ve got your catchy advertisements written. All you need now is to select some keywords- but this is the most difficult part about pay-per-click advertising. There are analysts who spend all day figuring out which keywords to use, but you don’t have that kind of time! You’ve still got a business to run, so we’ll simplify the keyword selection process.
Google Adwords and Microsoft Adcenter both have excellent keyword tools, where you can type in a keyword and get similar keywords. If you’re a local bakery selling cupcakes, you can use the keyword “cupcakes,” but you could also use “sweets” and “desserts.” This can be helpful in finding customers who might not type in the exact word of the product you sell, but are still looking for a yummy treat for dessert.
Keyword tools also help reduce the price of pay-per-click advertising. When a potential customer clicks on your advertisement, you pay a certain amount of money based on how much you paid for the keyword. If the keyword “cupcake” costs $3.75, then you pay $3.75 every time someone clicks on your advertisement. But “desserts” may cost $1.74, and “sweets” may be $6.72. You can use the keyword tool to estimate how competitive a word is. If a word has high competition and costs a lot of money, you may not want to use it. If it’s a word that has low competition and doesn’t cost much, you definitely want to include it.
Most importantly, you want to think of words that relate to your business that aren’t commonly used. People will still search for them. These are called “long tail” keywords, because they are less frequently used and therefore inexpensive, but still effective. Examples for the bakery would include “frosting” and “cupcake ideas.” Someone searching for cupcake baking ideas or recipes could see your advertisement and decide to buy them instead of bake them from scratch.
You can set up an automatic bid for keywords, in which Google tries to get you the keyword for the lowest value, but you can also set up a manual bid. If you’re in a field with expensive keywords- and some keywords can cost $10 or $20- you can always bid manually. If you bid low, Google won’t show your ad on the first page of search results, but your ad will still get shown. Many small companies choose this option because it is less expensive.
Similar to running two ads at the same time, you can also run groups of keywords against each other and see which perform the best. This way you’ll know what the most effective keywords are. Match up the best keywords with the most effective ads, and you’ll have a great pay-per-click campaign!
Over and out,
The New Billionaires
Best PTC Site, Join and Earn Money
Best PTC Site, Join and Earn Money
Best PTC Site, Join and Earn Money
Online Jobs and PTCs
I’m getting a lot of “heart” from my PTC, pay per click post. Thank you.
But, for the spammers/scammers,
fuck off! (Sorry for the word.) I had this instances that when I click the link of the ‘heart-er’, it goes to some nasty porn websites. (Yes, I do visit back).
Please, I don’t appreciate it. And pleaaaase, it’s way too kindergarten for me. I’m married and already way beyond legal [age] so I’ve seen enough
penis if that’s what you want to happen here. If I want to see one, all I have to do is turn on the lights (hahahah!). Not to explain anymore, but I hope you got my point.
For those, who really want to find some good money working at home, I suggest online jobs like www.freelancer.com or www.oDesk.com or www.onlinejobs.ph (for Filipinos) or www.easyoutsource.com (for Filipinos).
The jobs you might find here can be a permanent source of income. I’ve just recently registered and hoping to find a great employer.
But it’s not that easy as it sounds. You need to give a little more than your spare time (at first) to find the perfect employer and of course, you have to be seriously committed—it’s work afterall and there are deadlines to meet. There are plenty of opportunities for bloggers, writers, e-commerce gurus and ITs.
As always, I promise you that I will post copy of my first cheque as soon as I get one. I’ve just had one interview and I’m waiting for [my furture] employer’s feedback (some will send you test jobs to qualify).
Beware of scammers though, I’ve got one email invite which turned out to be a scam. It won’t hurt to use Google for references, sure their name will turn out in case the email is bogus. Plus, the mentioned sites have great tutorials and tech assistance, so need not to worry.
On the other hand, there are extra-income-sites that will not take much of your time, like surveys. But this are not for those who are looking for steady income. If you love getting involved, I suggest you register to these few local (Middle East) and international survey sites I know:
www.Arab-Eye.com is a points-per-survey site. You can exchange your points as soon as you reach 250, but they have expiry term and maximum points to exchange. They don’t send much surveys unlike YouGovSiraj. But the good thing about them is that they have a raffle for $1000 which is great.
With YouGovSiraj, you can get as much as $50 as soon as you reach 5000 points. And it is very easy to reach the payout level because they send minimum of 5-10 surveys in a week. Some are 50 points, some are 100 points or otherwise the survey is valid entry for a raffle (laptop, netbook, iPad). I’m now in my 3350 points and I’m looking forward for my first payout cheque if not winning a prize!
If I’m not mistaken, YouGovSiraj is an international survey website but just check the FAQ on their website before joining.
Another site I want to refer you is Surveyhead, I haven’t receive any payout from this one too but I’m keeping a positive attitude since I found some forums telling that the site is a scam—though there are thread of debates there, and some says it’s legit and they have proof of payments.
Right now, I’m AED. 36/- ($10) less from my cashout. Their minimum cashout is $25. They give a bonus of $5 when you register.
There is no referral points, they send 1-2 surveys a month (very low) but with high pay (like $2-5) and they have an iPad sweepstakes for US residents.
Some might ask as to why I’m telling this to the world.
Well, I am not a saint and I do not intend to be one. I’m not a philanthropist either but if this could be a chance to help someone who is looking for extra income, mothers like me who have time to kill—as one of my managers said—-“I don’t have money but I have time”—-well, this is my way of helping you create money out of your time.
I will appreciate if you could send me some feedback as soon as you cash out to any of the sites I’ve referred you.
To know that I was able to contribute for the greater good is enough points to redeem for heaven right?! hahahahah!
Magandang araw kaibigan.
How Does Google AdWords Work?
For everyone trying to get their head around online advertising (with Google) for the first time here’s a nice infographic to help:
Infographic by Pulpmedia Online Marketing
Revenizer “Grow Faster” series: Key metrics | pay-per-click
This is the first in Revenizer’s Grow Faster series on top performance metrics.
Elisa Gabbert from Business2Community.com surveyed 17 PPC experts for their picks on the top three Pay Per Click (PPC) metrics. See http://bit.ly/Top3PPC for the full article.
The top results are below.
1. Click through rate (CTR)
2. Cost per conversion (CPC) / Cost per action (CPA)
3. Conversion Rate
Why are these important?
- Click through rate (CTR)
A good CTR means that you are in the game. Your ads are encouraging the first action – the click – but this does not indicate the quality of the click throughs.
- Cost per conversion (CPC) and cost per action (CPA)
These metrics tell you whether the cost of each conversion (e.g. sale) or action (e.g. signup) is acceptable given the value generated.
- Conversion rate
Having a great CTR does not mean much unless you are converting any of those clicks. This is closely linked to the quality of the click throughs.
This good news is that these three metrics give you a good start in monitoring and improving your advertising campaign.
Internet and Marketing Go Hand-in-Hand
It’s hard to think of a better combination than the Internet and marketing. Where else can you reach the hundreds, thousands, or even millions who make up your target market. Whether you are a small, local business, or a large corporation, internet marketing is indispensible. It’s been proven that most folks don’t even glance at a yellow pages book anymore to find a local business. Nor do they go on the online yellow pages. Now, the average consumer just types their need into their search engine, whether it be Google, Yahoo, Bing, or any of the other hundreds out there. If you want to come up in their searches, you need to learn how to take advantage of the Internet and marketing, or hire someone to do it for you.
If you’re a local business, you don’t even need a website to come up in Google, Yahoo, or Bing searches. All you need to do is fill in your information on their Local Business pages. You can include your company name, contact details, directions, photos, and a website if you have one. You can also choose to offer coupons for your customers, which brings you up in popularity and rankings. These pages also offer users the chance to review what it is that you offer. Ask your happy customers to review you, and you are also boosted in ranking. And the best part of all? This listing is completely free! Think of how much you save on yellow pages or newspaper ads that are no longer even getting results. If you run a local business, take the few minutes it will take you to get listed on the search engine local results and you can start seeing traffic immediately. Other free options include setting up accounts on Twitter, FaceBook, and YouTube, or any of the other social media sites. Blogging is another way to create interest and establish credibility in your field.
If you haven’t yet merged the Internet and marketing for your larger company or corporation, luckily you can get in on the game very quickly whether you hire staff to handle this for you or you outsource the job to someone else. One of the major sources of income for larger companies who take advantage of internet marketing is pay-per-click (PPC) advertising. While this type of advertising is not free, you only pay when someone actually clicks on your ad. This is one of the huge advantages of pay-per-click versus offline advertising. You only pay when you get results. Large companies are also taking advantage of FaceBook, Twitter, YouTube, and blogging. If they are using these free methods even though they have millions of dollars to spend on marketing, you better believe that this is working for them.
The Internet and marketing really are two extremely compatible terms—make sure that you are teaming them up in your business.
Pay Per Click is Dead
Pay per click is an Internet Advertising Model used to direct traffic to websites, where an advertiser (the company with the product) pays the publisher (usually the website owner) for every person that clicks their advertisement on the latter’s website. At a limited budget this would likely be a fantastic strategy for business. But sadly, not anymore.
Internet users have become more critical of media advertising. When people do searches on Google and other search engines, many are aware of the existence of paid advertisements at the top, bottom and along the sides of search results. In fact, they have become aware enough to ignore these advertisements, acknowledging that these advertisements may not necessarily give them what they are looking for.
So what can you do? Get listed. What Google does is essentially a form of listing. But when you’re a new start-up, it may be a challenge getting ranked high on Google searches. Instead, get listed on ‘locations’ where your target market is. It could be in social media, forums, online directories, etc. With the proper use of keywords, any business can increase their brand circulation without traditional online advertising. Naturally, all marketing sources have pros and cons.
Social media can be a fantastic tool with an effective network of circulators. However, social media can make, or break a business. It all depends on your ability to interact with your customers. Forums on the other hand are mostly free-for-all which is awesome for bootstrapping. Although the readers are rather targeted, you will have to compete with everyone else for online real estate. Online directories are a different story. Their readers are targeted and you have less to compete with. And some directories offer services to customize their marketing services.
If you’re offering a class, seminar, workshop or course in Singapore, give Twofold a buzz and we can see what we can do to extend your marketing.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a way of promoting a website on Search Engines Results Page (SERP) to show up alongside the natural search results, but only by paying for it. Complimentary to SEM on SERP is called Search Engine Optimization (SEO) which refers to optimizing your website for keywords so that it shows up in search results when a user searches for relevant keywords.
- SEM = Paid Advertising on Search Engines.
- SEO = FREE. Automated Search Algorithms rank websites on relevancy.
Search Engine Marketing (SEM) History
Seeds for SEM were laid way back in 1996 by a small company called IdeaLab founded by Bill Gross which launched GoTo.com. It introduced the idea of accepting payments from advertisers in return for placing their text Ads (Links) alongside the search pages. This company was later acquired by Yahoo. Google however in the early days tried to license this technology from IdeaLab but due to failed negotiations, launched its own variation called Google AdWords.
How does Search Engine Marketing (SEM) work?
Both Yahoo and Google have been fine-tuning their models but they fundamentally work based on a bidding auction mechanism. Each advertiser picks keywords relevant to the website and bids an estimated value against other bidders in the marketplace. The Ads may be displayed on the SERP, thousands of times but the advertiser is charged only for the number of clicks that occurred on the Ad. This is called Pay-Per-Click (PPC) model of advertising. The Search Engines rank all the Ads based on various factors including but not limited to:
- Quality of the Ad (Quality Score)
- Relevance of the Keywords to the Ad text
- Relevance of Ads to the Website being promoted
- Bid Amount
Search Engines calculate the Quality Score of each Ad and rank them in relation to others to decide their placements on the Search Engine Results Page (SERP).
Why pay for SEM, when SEO can show results FREE?
Search Engines can show the most relevant websites for FREE, but since there are millions of them, not all of them attract the attention of a user. According to statistics, the percentage of people who click results on:
- 1st Page = 42%
- 2nd Page = 11%
- 3rd Page = 8.5%
- 4th Page = 6%
This shows that if your website doesn’t show up on the 1st page, its very unlikely to get any visitors. Hence paying a Search Engine to show up for the same keywords can attract the desired audience.
But, hardly anyone clicks on these SEM Ads?
True, the number of clicks on the Search Engine Ads are not more than 5% of the total searches. But as of 2011, according to ComScore, there are 17 Billion searches every month. So even 5% of those resulting in Ad clicks is still a huge number. Also the fact that just Google alone earned USD $9 Billion in 2nd Qtr, 2011 is testament to the fact that many people click on the Ads.
Since the advertiser does NOT pay for the thousands of times the Ad was displayed but only for the number of clicks, PPC form of advertising seems like a very compelling way to reach targeted audience.
Why is Search Engine Marketing (SEM) so important?
Search Engine Marketing (SEM) is such an important means of advertising because the Ads are displayed ONLY when related keywords are searched for. This also implies that only interested people looking for specific information will find the advertiser, hence they are contextually relevant. This is the opposite of traditional form of advertising in print and TV where advertisers broadcast irrespective of whether the audience is interested.
When the user is looking for information and finds the advertiser, it creates a pull effect and hence greater chance of buying the product or service from the advertiser. Other advantages are:
- Ability to target the right audience based on searches.
- Ability to filter audience based on geographic location.
- Filter audience based on the intent: Research mode Vs Buying mode.
When should an advertiser use Search Engine Marketing (SEM)?
There are different use-cases for SEM such as:
- Your website is not on Search Engine Page 1 for related keywords.
- When launching new products, create a new webpage and run SEM Ads to show up on Page1.
- When your website needs quick traffic and cannot afford to wait for a long time for search engines to rank your webpage.
- Complement your SEO strategy. If your company deals with many products or services but shows up on Page1 for only few keywords, then for the remaining keywords running SEM Ads makes for a great strategy.
The Business Objectives for running SEM Campaigns:
- Generate Leads.
- Direct Sales or Acquisitions or Conversions
- Market Research before a product or service launch
- Branding (Product, Service, Company)
Businesses in countries such as United States, UK and other developed countries have been using SEM successfully for a while but those in China and India are beginning to catch up as the number of users online grow. So whatever your company products or services are, you cannot afford to eliminate Search Engine Marketing (SEM) from your marketing mix.
** NOTE: NyooMedia Institute of Digital Markeitng (NIDM) is an Internet Marketing Training Institute based in Hyderabad, India. It trains freshers and working professionals on all forms of digital media such as Search Engines, Social Media, Display Advertising, Mobile and Email marketing. For more information, please visit the website http://NIDM.in.