O.B. Tampons :: Sorry
obtampons.comvery awk i know but if you’re a girl (or guy sure why not) click and enter your real 1st name in box and listen to the song
the tattoo scared me
and when i heard my name i was like OOOOHHHH
so i entered in “Hepzibah” the second time as my name, and he avoided saying my name LOLZ
"I'm sorry." — o.b. tampons
obtampons.ca
What happens when a brand makes a mistake? Before social media, what would normally happen was that the brand would not say anything about it and maybe — just maybe — make whatever was wrong right. After social media, the story is different. People are able to express if they don’t like what a brand does. And brands have the option to reply back with a smart answer.
o.b. tampons took their “o.b. Ultra” out of the market. I’m guessing this decision caused a strong response from the market since they are giving an apology about it to their consumers. A personalized, funny and melodic apology if you ask. Addressing mistakes is one big taboo in the world of advertising and marketing. Doing it in a smart way is the right thing to do, but it isn’t an easy task. So, kudos to Johnson & Johnson for deciding to taking advantage of a mistake and building up good branding on it. Awesome.
GUYS JUST CLICK THIS AND TYPE IN YOUR FIRST NAME.
obtampons.comYou won’t regret it. XD
LMAO forever.
How To Say "We're Sorry"
New Coke, The McDLT, Pepsi Clear… we’ve seen big brands make some big blunders over the years. Now enter O.B. tampons. In case you missed this integrated campaign from earlier this year, I thought I’d take a moment to revisit.
First, I must freely admit that I’m not what you would call an expert in the world of feminine hygiene product marketing, nor would I fit the description of an O.B. target consumer. However, O.B. has caught my attention in a big way with this campaign, and I thought I’d share as it is one of the cleverest ways I’ve seen a company react to public outcry.
Apparently O.B. had made decision to discontinue their “ultra” product earlier this year not realizing how popular the product was among a very dedicated part of their core consumer. The backlash was such that O.B. was forced to admit the mistake, and started working hard to put O.B. ultra back on the store shelves.
To admit their error and to promote the fact that O.B. is listening to the consumer - O.B. issued an apology… and made the apology very personal.
Please click here to experience the apology for yourself. (Note to guys: enter a female name to enjoy the full scope of this integrated effort… males are not their target demo obviously).
Chuck Francis
remerge
