Xbox One And The Importance Of Names
I dislike the naming of Xbox One. First off, ‘One’ is over used (HTC One vs HTC One X vs, HTC One X+, etc.) and can cause quite a confusion when trying to differentiate your product from others over the years. Granted, ‘X’ is over used too in almost every industry in the world.
When trying to show superiority over a prior release, Xbox 720 would have made more sense because it shows evolution. In the case of Wii U, that was a horrible name because up until 2 months ago I thought it meant “Wii University” and that it was an education DLC, or something. Not confusing costumers is as important as creating the product - and it all starts with the name.
When I name my songs I try and use search results to gain traction. In addition, ‘ForOrchestra’ was an available domain name, and for many other reasons it’s been perfect “business name” for me and what I do.
The only rational reason I can think of why Microsoft chose not to name the Xbox One the Xbox 720 is because they didn’t want the layman thinking it only did 720p. It’s predicted that 4K resolution is right around the corner, and this Xbox had to be futureproofed.
In a world of 7 billion people it’s difficult to create a name that 1.) Is short and memorable 2.) unique 3.) can’t be misspelled 4.) has never been used
Names can make or break something. Like, the ASUS Eee PC 1001PXD-EU17-BK, rolls right off the tongue, no?
Everything from the title of a blog post, a tweet for linkbait, a song’s name, person’s name, or even a product’s name has an incredibly heavy outcome. Words matter.