Museums Mobilizing: On #MW2012 and Other Mobile Discussions

It could be(/is probably to do with) the fact that I follow news about mobile tech and social media in museums more than I do, well, anything else pertaining to my career.* But these last few days, I have seen an overwhelming amount of discussions and events related to the topic. I find it really exciting to follow. A few examples below..

1) The Museums Association’s May issue is going to be all about how museums, galleries, and heritage organisations are using mobile technology. They are currently calling for case studies. Check it out! I should really become a member so that I have access to the May edition.

2) Someone posted a link to this MuseumID discussion by leading museum professionals on the benefits and challenges of using social media. Read it here. Kathy Jaller of the Contemporary Jewish Museum says it best:

Such an open field is rare in a Museum context, as is the level of direct interaction with one’s audience. This technology, far from making things cold and automated, humanizes institutions that might otherwise seem impenetrable, and facilitates conversation that is available to the public and to the institution, as opposed to being contained within tour groups, classrooms, or visitors on date night.

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