Gladvertising
According to @wired…
“n. outdoor advertising that uses cameras and facial-recognition software to read a consumer’s mood, then pushes products relevant to the target’s emotional state. The term was coined by the UK’s Centre for Future Studies, which predicts that flatscreen gladverts will begin to appear next year.”
Remember, you heard it here first. If you don’t read Wired that is.
MGH Advances to National ADDY Competition
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We’re thrilled to announce MGH received six Silver ADDYs at the District II level and will now be moving on to the National ADDY Competition!
3 Reasons why the Information Age is over and the Age of Knowledge has begun
examiner.comEvery marketer in the know, knows content is king. Content that is comprehensive and honest must be acknowledged and shared if a company truly wants to be a leader in its industry. Today, it is not about being everything to everyone, but being the opinion leader serving a specific market that expands the globe. It is easier than it appears, with the obvious opportunities the Web offers …
Putting Facebook to Work: Strategies for Marketing & Development
mediabistro.comAF Expo is your inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Join the world’s most sought-after community of social media leaders for two days of immersive learning and fresh insight into Facebook marketing and development. Packed with case studies and real-world perspectives, AF Expo offers attendees a sneak peek at the latest Facebook data, demographics and design issues.
10 Commandments of Modern Marketing
Ten commandments the modern marketer lives and dies by:
1. Thou shalt not spam.
Non targeted ads, email and DM is just noise that doesn’t get heard. Any marketer still using the phrase ‘email blast’ should hang their head in shame and repent their sins to their God of choice.
You have big data on your side now, don’t be lazy and old-fashioned, use it or your competitors will. No excuses, we’re not in the noughties anymore.
Entrepreneur's Exchange June Luncheon Meeting featuring MGH President, Andy Malis
eebiz.orgThis June, MGH President, Andy Malis, will be speaking at the Luncheon Meeting of the Entrepreneur’s Exchange about marketing on a small budget.
"Business is changing"
Slides / “Business is changing”
Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones.
The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally…
MGH Public Relations Account Executive Named as one of 20 Top Professionals Under 30 in Maryland
Major congrats are in order for Danielle Davis, our PR account executive, for being named one of the “20 in their Twenties” by The Daily Record.