According to @wired…
“n. outdoor advertising that uses cameras and facial-recognition software to read a consumer’s mood, then pushes products relevant to the target’s emotional state. The term was coined by the UK’s Centre for Future Studies, which predicts that flatscreen gladverts will begin to appear next year.”
Remember, you heard it here first. If you don’t read Wired that is.
10 Commandments of Modern Marketing
Ten commandments the modern marketer lives and dies by:
1. Thou shalt not spam.
Non targeted ads, email and DM is just noise that doesn’t get heard. Any marketer still using the phrase ‘email blast’ should hang their head in shame and repent their sins to their God of choice.
You have big data on your side now, don’t be lazy and old-fashioned, use it or your competitors will. No excuses, we’re not in the noughties anymore.
"Business is changing"
Slides / “Business is changing”
Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones.
The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally…
MGH Public Relations Account Executive Named as one of 20 Top Professionals Under 30 in Maryland
Major congrats are in order for Danielle Davis, our PR account executive, for being named one of the “20 in their Twenties” by The Daily Record.