Why Local Will Dominate Mobile Ad Spend | Street Fight
streetfightmag.comBut the local share of that total [mobile ad spend] will go from $320 million to $3.37 billion, or about 2/3 of overall ad spend. Yes that’s a lot, and there are a few explanations, inherent in our many formulas and methodology (and below). But first, what does local mean? Generally, we define local ads as being geotargeted, in terms of where they appear. In some cases they can include local calls to action (calls, directions, etc.), or locally oriented ad copy.
The rise of local parallels, I believe, the adoption of digital by small businesses.
“Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB. Those ads were served across 6 billion mobile devices. That’s less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the next five years.”
—The Global State of Mobile Advertising Q1 2012 - Business InsiderGeo-location Approaches to Mobile Advertising By Mel Scrieberg
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As a business planning and strategy professional with nearly three decades of technology-focused experience, I am interested to see an acceleration of trends toward mobile advertising and marketing. Experts predict that by 2014, 50 percent of all Internet use will occur in the mobile sphere, whether through smartphone or tablet PC. Corporate advertising efforts geared toward mobile users do not currently reflect the extent of this shift, with mobile marketing campaigns making up less than five percent of many companies’ total advertising budgets. Clearly there is opportunity for significant growth in this area over the next several years. Firms that make the decision to expand their mobile advertising efforts now may achieve distinct first-mover benefits.
One intense area of current startup activity involves the development of geo-location applications, which utilize GPS technologies in creating advertising tailored to the exact location of the mobile user. Popular geo-location based options already exist; prominent among them is the social networking site Foursquare. The program allows smartphone users to “check-in” at certain venues, earning points and badges, and even becoming the “mayor” of a location. Foursquare’s advertising potential lies in the fact that it effectively points users toward certain geographical locations and activities. Recent corporate tie-ups with Foursquare involve the New York Times, the History Channel, and Bravo TV.
Another geo-location approach is being pioneered through apps such as Brightkite, which utilize location, time, and behavior-based parameters in delivering targeted advertising offers. The iPhone app GateGuru entices visitors passing through an airport with discount offers for a particular restaurant or service within the terminal. Conversion rates of mobile-ad recipients to walk-in customers have been as high as 20 percent, which indicates a high potential for geographically oriented approaches. Unfortunately, there is not yet a critical mass of smartphone users, but the distinct advantages the technology offers places it prominently in marketing professionals’ sights.
About the Author: Since founding Strategic Concepts Consulting LLC in 2008, Mel Schrieberg has created business and marketing focused plans for companies in sectors including music, energy efficient buildings, and healthcare.
$1 billion Waze acquisition is yet more proof Facebook is no longer a social network
qz.comFacebook is now a mobile advertising company, and not a social network. Sure, you’ve heard this before, but it’s a theme worth repeating. That’s especially true in light of Facebook’s rumored upcoming $1 billion acquisition of Israel-based mapping and navigation company Waze, notes tech journalist (and Waze superfan) Hillel Fuld. Without this lens, Facebook’s acquisition…
Facebook is no longer a social network, says Quartz writer Christopher Mims, it’s a mobile advertising network – the $1B acquisition of social mapping company Waze proves it. Do you agree? Tell us what you think in the comments.
Mobile Advertising Jadikan Beriklan Tepat Sasaran
Penyedia layanan mobile advertising kini tengah gencar memperkenalkan cara beriklan melalui ponsel. Mobgold yang menjadi salah satu pemain di bidang ini menyebutkan beriklan melalui mobile advertising akan lebih efektif dan tepat sasaran.
Dengan mobile advertising, pengiklan bisa langsung menyasar pada siapa-siapa saja yang menjadi target iklan mereka. Cara beriklan seperti ini tentu saja lebih efektif. Mobile advertising juga memberikan keuntungan kepada pengiklan maupun si penerima iklan.
Mobgold menyediakan data base bagi si pemasang iklan, mereka bisa memilih segmentasi kepada siapa saja iklan itu ditujukan. Pengiklan pun bisa mengetahui data berapa banyak orang yang merespons iklan mereka. Tentu saja cara beriklan seperti ini sangat unik dan interaktif karena melibatkan komunikasi dua arah. Penerima iklan bisa langsung merespons iklan yang datang, memberikan komentar, atau langsung mengontak pengiklan jika tertarik dengan layanan mereka.
Jika penerima iklan merespons iklan yang masuk ke ponsel mereka, maka secara otomatis pengiklan mendapatkan pemasukan dari klik yang dilakukan penerima iklan. Dari situlah pengiklan mendapatkan keuntungan. Namun jika penerima iklan mengabaikannya, maka si penerima iklan tidak dikenakan biaya akses.
Singkatnya, mobile advertising memiliki keunggulan, di antaranya dapat mengirim pesan secara real time, bisa langsung berinteraksi dengan konsumen, serta mengedepankan mobilitas sehingga penerima iklan bisa mengetahui iklan tersebut di manapun mereka berada melalui ponsel mereka.
The sweet spot for mobile apps - The late afternoon (4pm to 6pm) and evening (9pm to 11pm) are the most popular times people use mobile apps. [INFOGRAPHIC]
Amplify’d from gigaom.com
See this Amp at http://bit.ly/pn58OJ
Acara MobGold, 4 Mei 2011
Hai sahabat-sahabat MobGold, kita ketemu lagi di acara ulang tahunnya salah satu staff MobGold. Ternyata udah 3 bulan berturut-turut, staff MobGold bergantian berulang tahun. Kira-kira siapa lagi ya yang akan berulang tahun di bulan berikutnya?
Berikut ini adalah foto-foto perayaan kami yang sederhana (cuma makan2 di sore hari) dalam memperingati ulang tahun salah satu staff Mobgold, yaitu Steven, yang berulang tahun pada tanggal 4 Mei.
Yuk kita liat foto2nya…
Kali ini kuenya bukan kue tart, melainkan dunkin’ donuts. Banyak banget ya…
Inilah team dari MobGold di Indonesia. Makanannya gak cuma donut tapi ada juga pizza hut. Pokoknya kenyang deh. Hahahaha…
Oiya ada 2 personil yang gak hadir disini. Alhasil jatah makanannya jadi lebih banyak. Wkwkwk…
Yak, inilah yang ber-ulang tahun…
Saya berharap dengan pembuktian foto-foto ini, menandakan bahwa MobGold bukanlah hoax ataupun scam. Karena MobGold memang ada, dan ada kantor perwakilannya di Indonesia. Sekalian juga ingin mengajak sahabat-sahabat sekalian untuk gabung dengan MobGold sebagai advertiser (pengiklan) maupun sebagai publisher (penerbit). Untuk keterangan lebih lengkapnya, bisa dilihat di blog MobGold ini, dan jika tertarik, bisa langsung mendaftar di websitenyaMobGold.
Bisa diliat juga artikel sebelumnya tentang yang berulang tahun di Acara MobGold, 18 April 2011 dan Acara MobGold, 25 Maret 2011.
Millennials and Mobiles
This graphic shows how my generation, the millennials, use their mobile phones and how we really are the mobile generation. We are spoiled and half of us (myself included) wouldn’t fathom life without a smartphone these days. It’s crazy, but it plays a huge role in how we reach our own generation, and how we market and advertise to this group as well.
Text Message Marketing Drives Auto Accessory Sales for Auto Accessory Warehouse
Auto Accessory Warehouse has found success with text message marketing to its opt-in database of previous customers. Its initial text message marketing promotion resulted in an astonishing 2800% ROI.
Mike Kazi is the owner of Auto Accessory Warehouse. Kazi was looking for a new medium of advertising given that his print media and radio advertising were not generating the kind of results recently that he had hoped. He found that advertising jewel with text message marketing and chose to work with text message marketing company 84444.com.
Auto Accessory Warehouse did a broadcast text message program to its opt-in database of about 4400 customers. The initial offer was for a special window tinting service. Kazi wasn’t sure that his Fall promotion would be successful since window tinting is usually a product that is purchased in the Spring and Summer, but he went ahead with it anyway.
The text message promotion resulted in over 20 sales of the window tinting special. Many customers also made other purchases in addition to the window tinting. Auto Accessory Warehouse’s final sales were over $5000 directly from the text message promotion. His investment to send the text messages was a mere $175.
“We sent out our first broadcast and our phones were just ringing off the hook,” said Kazi. “They came for other stuff too like wheels and tires. We even sold somebody an Alpine navigation system.”
Not surprisingly, Kazi and Auto Accessory Warehouse are hooked. It plans to continue to use text message marketing for special offers about once or twice per month. It also plans to offer non-selling automotive tips to its customers since most of his customers are passionate about cars. Kazi recognizes that for text message marketing to be effective it must be used prudently since customers can opt-out of his text message alerts at any time.
Auto Accessory Warehouse is also planning to expand into other forms of mobile marketing and is considering developing an app, a mobile web site, and using QR Codes, but text message marketing will likely continue to be at the core of its promotions.
“I don’t know if there’s a better way to get a message across,” said Kazi, “because everybody is using cell phones these days.”
Auto Accessory Warehouse is a San Bernardino, California retailer of auto accessories, including wheels and tires, grills, lighting, navigation systems, security systems, audio and video, and window tinting. It has been in business since 1999 and is located at 327 East Redlands Blvd. in San Bernardino.
84444.com, a product of Advanced Telecom Services, is a provider of text message marketing services to businesses and organizations. With 84444.com, retail businesses can launch interactive and broadcast text message marketing promotions from the convenience of their desktop computers. Advanced Telecom Services, of Wayne, Pennsylvania, is a one stop mobile marketing shop offering mobile app development, mobile web sites, custom QR Codes, and text message marketing.
Mobile Ads Outperform Standard Banners
MediaMind have found that mobile banners outperform standard banners by a huge margin, while Gartner estimates that 50% of the companies’ web traffic will come from social presence and mobile applications in 2015. It is about time to take mobile seriously as a sales and advertising platform and get going with mobile trials and determine what your mobile customers want and need. Be proactive, don’t just sit and wait for customers to tell you what they want.
MediaMind found that the average CTR on mobile banners on their network was 0.61%. That was more than eight times as high as the CTR for standard online banners in campaigns that also had at least one mobile ad.
As a side note I have to mention the study from Chitika* because you may end in a platform choice (without going into the HTML5 vs. Native apps discussion) when you are looking at expanding your business into the mobile space. Chitika found that Android users is 80% more valuable then iPhone users.
Android Users 80% More Valuable Than iPhone Users
* Chitika, an online advertising network that serves 2 billion monthly impressions over more than 80,000 websites – Source Gigaom
Sources
Cari Uang Di Internet Dengan Mobgold
Baru kali ini deh gw coba-coba dapetin duit online, dan ternyata hasilnya gw makin ketagihan. Mana modalnya ngga keluar sepeser pun. Tinggal registrasi mobgold sama registrasi wapglee doank, tinggal nunggu dollar ngumpul sampe $50 baru deh bisa payout. Oiya ding, satu lagi kamu harus punya akun paypal yang terverifikasi. Gampang kok cara verifikasinya. Kalo belom tau, coba deh baca tutorial verifikasi akun paypal. Registrasi paypal sih sama aja kayak registrasi di situs manapun pada umumnya. Verifikasinya doank yang sedikit ribet ya..
Bisnis mobgold ini cocok untuk pemula seperti gw ini. Dan kalo kamu pengen serius nekuninnya, tinggal banyak-banyak belajar aja dari Google. Percaya deh, pendapatan dari Mobgoldnya bisa semakin meningkat tinggi kalo kamu semakin jago dan serius jalaninya. Kalo kamu berminat silahkan registrasi mobgold disini.
Modal Ringan Dengan Peluang Bisnis Online Mobgold
Judul peluang bisnis atau peluang usaha internet dengan modal ringan pasti sering anda temukan ketika browsing di search engine. Tidak salah memang, karena hampir para pemain bisnis online di internet memahami kebutuhan para pencari informasi, yaitu suatu peluang bisnis atau peluang usaha yang murah, mudah dijalankan dan cepat mendapatkan income.
Jenis usaha yang diinginkan seperti diatas sebenarnya sangat mudah ditemukan yaitu program afiliasi atau referal. Tidak ada jenis peluang bisnis atau peluang usaha di internet semudah program afiliasi karena kita sama sekali tidak melakukan usaha apa-apa kecuali copy paste saja. Kalau ada jenis peluang usaha atau peluang bisnis yang lain yang dianggap lebih mudah dari bisnis afiliasi atau referal, itu pasti membutuhkan usaha yang lebih. Contoh peluang bisnis yang bisa dianggap lebih mudah mendapatkan penghasilan lebih dari program afiliasi adalah bisnis PTC atau Paid To Click.
PTC atau Paid To Click atau dalam bahasa sederhananya berarti Klik Dibayar, membutuhkan kegiatan yang konsisten setiap hari untuk mengklik iklan agar mendapatkan income. Kalau dalam sehari sama sekali tidak mengklik iklan sesuai dengan ketentuan program PTC tersebut maka ada dua potensi income yang hilang, yang pertama adalah potensi income dari kita sendiri yang tidak mengklik iklan pada hari itu dan yang kedua adalah potensi income dari referal langsung atau jaringan kita yang akan mengklik iklan keesokan harinya. Sehingga setiap hari harus mengklik iklan supaya tidak kehilangan potensi income yang akan kita dapatkan.
Namun jika anda lebih memilih peluang bisnis online yang bisa meraih keuntungan yang lebih besar, tentunya dengan tingkat kesulitan yang besar pula. Contohnya bisnis PPC seperti Adsense. Banyak yang menganggap bahwa bisnis online yang paling nyata adalah Adsense, diluar itu bukan bisnis online sebenarnya. Itu hanya sejengkal pemikiran orang saja, nyatanya banyak juga orang yang melakukan bisnis online melalui PPC Lokal seperti Mobgold. Jadi bisnis apapun yang ingin anda miliki, tentunya harus ada usaha yang ekstra agar bisnis anda lancar.
Apapun jenis peluang bisnis atau peluang usaha yang ditawarkan di internet, semua tergantung dari kesungguhan kita dalam menjalankannya. Meskipun program afiliasi atau referal saya anggap paling mudah, program ini tidak akan menghasilkan apa-apa apabila tidak ada usaha untuk mempromosikannya. Sebaliknya, meskipun program Paid To Click mengharuskan kita mengklik iklan setiap hari tapi kalau dilakukan dengan konsisten dan mempunyai banyak jaringan pasti akan cepat menghasilkan income yang besar.
Salam Sukses!
Vinna Anggraeni
Harpitnas 03 Juni 2011
Jum’at ini hari jum’at yang sangat sepi. Tengok kanan tengok kiri di jalan, ngga begitu padat jalanan. Terang saja hari ini hari kejepit. Pada umumnya orang menyebut Hari Kejepit Nasional. Fenomena harpitnas ini memang telah menasional. Dimana ada keputusan pemerintah mengenai cuti bersama. Wah seru banget yah, bisa ngumpul bersama keluarga. Tapi nasib saya berbicara lain, terang saja saya hanya bekerja di perusahaan swasta di komplek perkantoran Jakarta Selatan. Meskipun umumnya libur, kantor saya tetap masuk kerja. Tanpa ngeluh dan tanpa malas-malasan saya pun berangkat kerja. Tapi sesampainya di kantor, cukup mengejutkan juga ternyata. Dari sekian puluh karyawan, yang masuk hanya 6 orang. Angka yang sangat luar biasa. Tugas demi tugas saya kerjakan seperti biasa sekalipun ngga ada teman yang bisa diajak ngobrol. Karena ngga ada becanda ini dan itu, jam segini udah kelar. Tinggal saya kirim aja daily reportnya. Sambil mengisi waktu buat menunggu waktu pulang, mungkin alangkah baiknya update blog. Update wapsite lagi. Menengok dashboard mobgold saya, apakah sudah ada perkembangan untuk earningnya. Jangan sia-siakan waktu, karena waktu yang kamu buang itu adalah uang. Waktu yang kamu buang itu adalah peluang usaha. Dan waktu kosong saya saat ini adalah peluang bisnis online mobgold. Untuk menabung hingga hari raya itu tiba.
