“Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is to me, more interesting, than the bourgeois idea of beauty. And why? Because ugly is human. It touches the bad and the dirty side of people.”

—Miuccia Prada, T Magazine “Culture” 2013

“What you wear is how you present yourself to the world... Fashion is instant language" ”

— Miuccia Prada.

“By definition, good taste is horrible taste.”

Miuccia Prada

“If you compare it with philosophy [fashion] is frivolous. But frivolity may be something good, something that is part of our lives. So I don’t dislike it. And what I like is the mix — that in your life you can have serious things, more frivolous ones. Fashion is about beauty and the search for beauty, I think it’s a fundamental thing. No one criticizes if you want to do beautiful homes. No one criticizes if you want to buy a beautiful chair. But so many intellectuals still criticize why you want to wear beautiful clothes, and it’s only our body, so it must be important in a way.”

— Miuccia Prada

“I have a kind of complex of this work being superficial and dumb. It's my personal drama. Not the world's. Everyone who is smart says they hate fashion, that it's such a waste of time. I have asked many super-serious people, "Then why is fashion so popular?" Nobody can answer that question. But somebody must be interested, because when I go to the stores the people are there. Thousands of them. So I have grown tired of apologising for being in this profession. I know that clothes are not important, that I am not changing society. I am just doing my work as well as I can. And right now I want this collection to succeed. So today I am having a crisis. And why? Because I can't match a dress with a pair of shoes. I am embarrassed to say that. But in the end I cannot forget what I do. I make clothes. It's silly. But it's my job.”

—Miuccia Prada
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