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“What you wear is how you present yourself to the world... Fashion is instant language" ”

— Miuccia Prada.

“If you compare it with philosophy [fashion] is frivolous. But frivolity may be something good, something that is part of our lives. So I don’t dislike it. And what I like is the mix — that in your life you can have serious things, more frivolous ones. Fashion is about beauty and the search for beauty, I think it’s a fundamental thing. No one criticizes if you want to do beautiful homes. No one criticizes if you want to buy a beautiful chair. But so many intellectuals still criticize why you want to wear beautiful clothes, and it’s only our body, so it must be important in a way.”

— Miuccia Prada

“I have a kind of complex of this work being superficial and dumb. It's my personal drama. Not the world's. Everyone who is smart says they hate fashion, that it's such a waste of time. I have asked many super-serious people, "Then why is fashion so popular?" Nobody can answer that question. But somebody must be interested, because when I go to the stores the people are there. Thousands of them. So I have grown tired of apologising for being in this profession. I know that clothes are not important, that I am not changing society. I am just doing my work as well as I can. And right now I want this collection to succeed. So today I am having a crisis. And why? Because I can't match a dress with a pair of shoes. I am embarrassed to say that. But in the end I cannot forget what I do. I make clothes. It's silly. But it's my job.”

—Miuccia Prada
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