What’s new about new media?
Old media such as books, newspapers, magazines, television, radio, recordings and movies remain, but they have all evolved in terms of ownership trends, message packaging and audience consumption patterns. When new media is introduced into society its place and functions are unknown but rather are shaped and modeled by adaption to the new medium and by the existing habits of media use. Media therefore can be looked at as a socially realized structure of communication. A key feature or characteristic of new media is digitality. Digitality is used to mean the condition of living in a digital culture. Aspects of digitality include near continuous contact with other people through cell phones, near instantaneous look up of information through the World Wide Web on search engines such as Google, and as well as communicating through weblogs and email. Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. New media is a much bigger stage than that of old media as it has a much larger audience member. Television broadcasting has a large amount of control over the content society watches and the times in which it is viewed. This distinguishing feature of traditional media, which new media have challenged by altering the participation habits of the public. The internet creates a space for more diverse political opinions, social and cultural viewpoints and a heightened level of consumer participation.
New media has changed the way in which we communicate, communication is no longer one way… The fact that we now have the need to create new words is a clear indicator that things are new. For instance the term ‘multimedia message service’ (MMS) did not exist until the emergence of new media such as mobile phones. New media affects the way we speak or chose to communicate to others for example when using instant messaging mediums such as msn, Skype or even text messages everything is shortened. The fact that the media has had this drastic social change on communities shows the level of influence and power it has, and the fact that old media could not do this makes this media new. When we look at old media such as broadcast, audience members had to attend to the same message at the same time because of programming schedules determined by the industry. However this is no longer the case as the audience can choose when, where and how to attend to a message using the Internet on news websites, and podcast. With old media one could send letters to the editor and could have their own public access television show, but for the average media consumer, there was no real chance of being heard before New Media.
Another feature that makes new media new is the time compression. For example with old media when editing say magazines, editors would spend a month doing the work it takes to put out the publication and then wait for printing and shipping before anyone could even read the work. Today new media compresses that time spent and all the work can be done in half the time or less.
New media now structures that the way we engage daily with the world at large. Being able to be heard quickly by people who are communicating with you is what sets New Media apart.
Communication is vital for intimate relationships to stay connected
This week’s reading was about personal connections, new media, and communication. Yes, there are tons of negatives regarding media and communication but for this brief summary of Chapters 1-3 (Byam) I will focus on the positives.
In my opinion, communication is vital for intimate relationships to stay connected. Media such as mobile phones and the internet offer more opportunities for connection and can be highly successful routes for couples to stay connected, build stronger relationships and have fun! ”The purpose of communication technologies is to allow people to exchange messages without physically being present.” The mobility of media makes person to person communication possible regardless of location, one needs never to be out of touch with loved ones.
Some say that electronic msgs are cold - but they don’t have to be - they can be HOT! Affection and communication are top things women look for in men…and a good sense of humour. An “all day affair” then naturally turns into “honey, you keep my fires going through out the day and you’ll have to call the fire department tonight!” It’s so simple. So men, spark us throughout the day by sending a few complimentary, encouraging, fun and flirtatious texts or emails - and - um - the rest will speak for itself, shall we say. Approach love and cooking with reckless abandon! Just thought I’d throw that in. :)
Okay, back to this week’s reading. Synchronous communication such as face-to-face conversations, phone calls, instant msgs and skype occur in real time and help people to feel more together when they are apart. Msgs are immediate, personal, and encourage playfulness in the interaction. Media is also viewed as an impoverishment due to reduced social cues, making telephone and internet less intimate and less suited to connections. I agree, face-to-face communication is always the best but when distance prevails, the internet and mobile phones can keep people connected and build warm loving relationships despite the geography. And thanks to emoticons - social cues have - to some degree - been put into digital communication. Emoticons build friendly communication, show others that we are approachable, interested, and can be quite entertaining.
And finally, a word of warning. Remember the Reach, Storage and Replicability of new media is highly consequential! Do NOT pull a Paris Hilton! What is personal may become mass and can lead to fame or disasster.
Paris Hilton on her sex tape:
P. HILTON: This is not what I planned. I didn’t want to be known as that, and now, when people look at me they think that I’m something I’m not just because of one incident one night with someone who I was in love with. People assume — oh, she’s a slut just because of one thing that happened to me and it’s hard because I’ll never — I’ll have to live with that for the rest of my life and explain it to my children. And it’s — it’s something that’s changed my life forever and I’ll never be able to erase it…
Paris Hilton you should STOP using digital media!
I met Fuzzy from Video Hits today!! She was at the Media and Communication talk :) I’m planning on attending this Media Panel that she’ll be at so I can get more info. I’m seriously so keen on going to RMIT now. It was so persuading and it was such a great environment (so many fucking attractive ginger boys too, i wanted to cry)
Hey! I'm a new transfer at UMBC also and I'm majoring in Media and Communications Studies as well. I was just curious what in particular you're interested in in MCS or what you want to focus on? MCS is kind of a broad major with a lot of different aspects you could focus on. I'm mostly interested in TV production, but I'd love to hear what draws other people to the major. What year of school are you in?
Ahh my twin! Super cool!
My first semester at Missouri State I had planned on majoring in journalism because I wanted to work for Spin magazine. However, I have interests in everything media—so I’m stoked that MCS is so broad. Gives me a lot of options. I would LOVE to do an internship at a TV station working on behind-the-scenes stuff!
I’m a sophomore.