Yesterday IFTTT relaunched their site. IFTTT describes itself as “a service that lets you create powerful connections with one simple statement, if this, then that”.

It’s been a long time since I’ve had to limit myself to a time on a site. The new look, the ease of use, and the voice. All wins.

Testing out recipes was actually business related, although my first test was very self-serving and recreational. The possibilities of tracking influencers in very specific verticals, creating lists, being emailed, so many options. I plan on spending a few hours creating influencer recipes over the weekend, but here is my gem from last night.

The Recipe “if a post is tagged #mahbeer in instagram, create photo post on #mahbeer tumblr blog”. I woke up to a wonderful beerporn surprise. Behold #mahbeer.