The L.A. MOCA drama in GIFs.
Once there was a beautiful princess named MOCA. She had a great collection but she wasn’t very good at managing her money. Soon, she was flat broke.
Across town there was a guy named LACMA:
He was a good guy, and a hard worker, but his collections weren’t as sexy as a girl like MOCA might have wanted. He offered to save MOCA from certain doom, but she was like…
…and he was like…
…and she was like…
So, instead she hooked up with a big rich guy named…
…ELI BROAD. Her parents (aka the Board of Trustees) weren’t totally wild about Eli, but they’re like…
…mainly because it saved them the responsibility of having to lay out any of their own cash to help out their daughter. Pretty quickly, Eli begins to make some changes around the museum…
…hiring a new director, laying off staff, and pretty much reorganizing things to his liking. Things seemed ok for a couple of years…
…but MOCA could never seem to replenish her endowment. No matter what, she always needed money:
Even though her parents (aka the Board of Trustees) had practically encouraged her profligate spending, they weren’t gonna give her any dough of their own. Whenever she brought up the subject, they were like…
Eli, in the meantime, got distracted…
…building a museum of his own. So, once again, hearing about her plight, LACMA came back…
…and this time he offered to raise $100 million for her endowment and she’d be able to keep her two downtown homes. But she was all like…
…and he was all like…
…and Eli was all like..
And before anyone knows what happened, MOCA goes all crazy like…
… and reveals to the press that she’s thinking about having a geographically undesirable affair with some rilly old guy from D.C. named…
NATIONAL GALLERY. And all the bloggers in the kingdom of Los Angeles are like…
THE END.
