“One of the guiding lights of my generation, one of the great creators of my generation is Joss Whedon. I'm a big admirer of his but I've only seen like two episodes of Buffy the Vampire Slayer; the TV show that made his reputation is not really how I know him. I know him from his work in comic books and from Firefly and from The Avengers. I think the thing that Joss Whedon recognized and has exploited is people want to love a character and then see those characters have great moments. To be forced in a box and have to punch their way out. To be confronted with their worst fears and to have their fondest hopes snatched away from them. He's really great at that. He's really great at finding these characters that you just want to spend time with every week, or as much as possible, and see them experience everything. I think that's the job, to create those characters and then give them their chance to be recognized as hero, coward or clown.
People talk a lot about giving the reader what they want, but I'm also a big believer in what Joss Whedon says about the job is actually to identify what the audience wants and then to never give it to them. To seriously deny it as much as possible. ”