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New data: Obama Ground Game Leading in Swing States
The Obama Campaign is contacting a higher share of its supporters through door-to-door organizing in swing states, compared to Romney, according to a new Pew poll. That is a key edge going into Election Day, as the race turns from persuasion and undecideds to turning out committed voters.
So in swing states:
- 43% of Obama voters say they receive political email or texts about the campaign, compared to 30% of Romney voters.
- 25% of Obama voters say they’ve been visited at home by Obama backers. For Romney voters, that number drops to 14%.
Romney does lead in mobilization efforts that do not require deploying people in the field. In swing states, about 82% of Romney backers say they’ve received paid mail backing Romney, compared to 73% of Obama supporters. (Mail and recorded phone calls can be purchased by any well funded campaign; door-to-door field staff cannot be as easily scaled without volunteers on the ground.)
Social interaction and field organizing are key because they tend to mobilize voters more than softer contacts, such as mail and reported calls. Pew, which conducted the new survey on voter contacts, downplayed that fact its analysis of the new data, which emphasized that both campaigns were roughly even when all categories were combined (just over half of Obama and Romney voters say they’ve been contacted in some way). In politics, any campaign would rather have a lead on the ground than be tied thanks to spending cash on robo-calls.
Reporting by Ari Melber
German Error Message - Reaching Out (farmer barfiend reskeez)
Here’s a dreamy remix of “Reaching Out” by Farmer Barfiend.