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"Big Man" Shops
Dear Jacamo, and any other supersize clothing outlets,
Please stop advertising your clothes as being for real men. Does it make me less of a man because I don’t need a 5XL shirt? I realise that people can be whatever shape and size they want to be, and that calling people fat isn’t nice. But don’t go the other way and try to make those of us who aren’t 500lbs feel inferior.
Jacamo: An Online Shopping Hub for Big Men’s Sizes
[caption id=”attachment_17243” align=”aligncenter” width=”414”]
From the Flintoff By Jacamo collection (photo courtesy Jacamo)[/caption]
For the variety of bodies on the planet, itâs amazing how limited the sizes are in retail stores. Head out shopping for menâs jeans, as I did with my husband over the weekend in San Franciscoâs Hayes Valley, and youâll be hard-pressed to find many options over size 32.
For women, the situation is far worse. Finding pants in a mainstream store that fit if youâre extra tall or larger than size 10 is much harder than finding an acceptable pair in sizes 4-8. But there are many more women who are size 12 and up. What gives? None of it makes any logical sense.
Given the number of people who need plus-size and big-and-tall clothing, there should be a much wider variety of options out there â and they should be easily accessible to shoppers. Thatâs just one of the very many, many things I love about shopping from independent sources: many designers are willing to custom make or custom tailor clothing to fit their customersâ preferences. But very few people can afford an entirely custom wardrobe.
As someone who thinks that shopping for sizes outside the 2-10 range should be made much easier on consumers (and much more fashionable, at that), Iâm happy to have UK-based big menâs shop Jacamo as a supporter of SF Indie Fashion. While weâre working on helping to democratize fashion by putting a spotlight on small, independent designers, this online retailer is giving big and tall guys fresh, affordable, on-trend options for both daytime casual and professional wear.
Theyâre two different approaches to fashion democracy, but in the end, both mean more options for more people â not to mention happier shoppers.
And one last thing: if youâre new to Jacamo, the company will give you 20 percent off your first order on the day of your first visit to the web site.
This is a post sponsored by an SF Indie Fashion promotional partner. We love our sponsors and hope you will, too. They make it possible for us to keep bringing you news and features about San Franciscoâs independent fashion community, designers and upcoming events.
Jacamo And Dentists Reap Benefits Of Cupcake Trend
The current culinary craze for cupcakes topped with high rise structures constructed of icing (or frosting, for pretentious types) has proved to be a boon for both dentists and the clothing manufacturer for oversized, or fat, men, Jacamo, with both areas of trade reporting record profits.
The trend appeared to start when the phrase ‘credit crunch’ was first being uttered in those first halcyon days of the recession. As purse strings across the country were tightened and budgets were cut, millions of people suddenly decided to start baking cakes at home, replacing their once hideous and outrageous spending habits with equally monstrous iced cupcakes. The creations of these Frankenstein fancies, in the majority of cases built by women and thus referred to as ‘cute’, have proved to be a bigger burden on men due to the fact the women don’t actually plan to eat the cakes themselves.
One pokry victim explained that his girlfriend ‘decided to knock up a batch of fifteen cupcakes while I was at work. I walked through the front door and she was sitting at the table smiling at me with a plate of blocks of icing in front of her, each one with a tiny little cake underneath. I ate one to please her, somehow managing to find a way through the mountainous iceberg that sat smugly on top. When I finished she offered me another one. I asked her if she was having one, but she said no, because she was on a diet and didn’t like cakes anyway. It soon dawned on me that I was expected to eat the entire batch. After this first time it has happened every few weeks. She even wedges entire biscuits into the icing now, too. My teeth are starting to fall out and I’ve gained two stone. She doesn’t even ask if I want fifteen cakes, she just makes them, and if I say no she comes at me with a knife for not putting her feelings first.’
This harrowing account is by no means an isolated incident as men up and down Great Britain are racking up huge dental bills and registering accounts on the Jacamo website in order to replace their old, smaller clothes. In fact, just three weeks ago the first cupcake fatality was recorded as one doting husband attempted to eat a cupcake with a block of icing that stood at three feet four inches high and weighed approximately four stone. One eyewitness described the creation ‘as though Godzilla ate a thousand boxes of Lucky Charms and then took a shit on a tiny cake.’ As the man tried to grapple with the homemade monstrosity baked up by his wife, the miniscule cake underneath buckled and gave way, followed by the table that it was sitting on, causing the icing to topple forward onto the victim, pinning him to the floor, smothering his head. Ordinarily, the man could have wriggled free, but he had gained so much weight in the preceding six weeks due to his icing intake that he was too fat to simply roll over, suffering a slow sugary suffocation.
Cupcake critics say that men need to speak up and simply tell their other halves to stop making so many cakes, or to at least ask for some cake with their icing as a starting point. Some commentators are optimistic that David Cameron will dart his amphibian eye across the craze and decide to stage a photoshoot in which he appears to be spontaneously baking cakes like any normal, poor shit-eater would. It is hoped that when this happens, homemade-cupcake-iced-mountains-with-entire-biscuits-on-top will be dropped quicker than you can say ‘Coalition.’