TaleTorrent: a night of internet stories
So the internet is all about like connections and communications between people and stuff, she said, which means that on the internet there should be a more diverse collection of human stories than anywhere else because you’ve got all these individuals with their hopes and fears colliding with each other like atoms in a bell jar slamming and spinning and bisecting each other in sweaty embrace, and when that’s happening who knows what molecules of love and hate and twists of fate might form, nobody that’s who but I bet there’s some good ones so wouldn’t it be an amazing idea, she said, if we took over the biggest meeting room for one night during Internet Week and turned it into a special place for people to talk about how the internet changed their lives in big or small ways, it’d be lovely, and I said hey voice in my head, that’s an amazing idea, let’s make it happen.
TaleTorrent takes place at BBH Labs on the 10th of November at 7pm.
Even better, come to talk. You’ll definitely get in.
We’ll stream too; details when I get it sorted.
If Winter Ends // F2F
- Paige: *Throws on her dress and fumbles around for her shoes before frantically telling Aaron to hurry up before rushing out of his apartment and making their way over to the flat she shared with Andie, her heart being rapidly as worry consumed her. Her hand shakes as she tries to get the door unlocked but drops her keys as she does* Fuck!
The TaleTorrent, part 1
scroll right, apparently. Part One features @BetaRish and @mndtrythnkng’s ultimate answer to Facebook’s “What’s on your mind?”, @katylindemann’s True Confessions Of A Teenage Weblogger, @documentally’s 999-style car crash reenactment, and @claireburge’s paean to the gods of Serendipity.
Me, LinkedIn And Internet Week Europe
I visited the Internet Week Europe show yesterday. I went especially for the LinkedIn seminar which was hosted at The Hospital Club, a very nice private members club in Covent Garden, founded by Microsoft co-founder Paul Allen.
During registration I was given the rather trendy QR Code bracelet pictured above. Which serves as a geeky, but on trend way to capture the details of delegates as oppose to the traditional method of exchanging business cards. My friend who attended the event a couple of days before me, did mentioned that her bracelet didn’t work. She was using her Blackberry with a QR code reader and as much as she scanned the image, nothing, nada.
Anyways, once I was in the correct seminar (I sat thorough a couple of minutes of introductions by Dave Temkin, Head of Mobile at AOL before I realised I was in the wrong seminar), I enjoyed a very engaging talk by Will Koch, Head Tech & Telco, EMEA at LinkedIn.
The seminar was titled: Targeting Prime suspects and covered several ways of doing that. The first was with LinkedIn ads of which there are four:
* Display Ads
* Contextual Ads
* Polls (viral - targeting profiles)
* In mail (keyword targeting)
There is also social advertising, which takes two forms:
* Follow Ads: Build engagements
* Recommend Ads: Drive Advocacy (traffic)
Competitions is another way to target members. We were shown the video below by IBM, who created a competition targeted at LinkedIn’s Dutch mid size businesses. Apparently, the Dutch business owners don’t consider IBM when they look for IT Solutions.
The competition asked entrants to submit any problem to IBM and the biggest and best problem as voted for by LinkedIn members would win 30,000 euros of consultancy.
IBM Company Challenge from Ogilvy Amsterdam on Vimeo.
With regards to company pages, Will mentioned that on average members tend to only follow about 10 company pages. A lot less than would follow Facebook Pages I would imagine.
Another interesting stat Will imparted was that only 10% of it’s members use it for jobs. Mostly members use it for:
* Research before meetings
* LinkedIn Groups
* Looking at brands
* Inbox
* Events
Since we are in stats mode, here are a few more Will shared:
* 120million members
* 82 million users in Q2 of this year
* 130million CV’s
* 7 million members in the UK (although his slide said 6 million)
* 44 million in the US
* 3 Million in Canada
One of the highlights of the 45 mins was when Will talked about what LInkedIn is planning for 2012. Plans such as segmented updates, which will allow you to write updates and target them to specific profiles. They’re also focusing on mobile (who isn’t), so expect some good news in that area. He also mentioned a new product called ‘Career Builder’ or ‘Career Path’, he referred to it as both.
Here’s how it works. Let’s say you are a graduate who one day would like to be the CEO of a non-profit organisation. With career builder, you can see the career route you might take to get there.
I’ll be posting slides from the seminar here as soon as I get them.
What’s your favourite feature of LinkedIn?
