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“…in Jones’ piece a reversal of the typical process of artwork commodification occurs: Rather than Jones’ artwork being framed (contextualized) by market forces, the artwork itself functions as a framing device for its capital value. The aesthetics are overtly secondary to its generative potential, and the investment value itself is aestheticized through its vehicle, the webpage advert.”

In his latest exhibition Sure Investment, BOCA Gallery’s Winthrop Jones examines the function of the ‘art object’ in the context of the internet, positioning it as a framing device for capital value. 

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