Hasbeens Reminisce on What Has Been

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Have you seen the new retro campaign for Swedish Hasbeens? The posters are amazing!

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Swedish Hasbeens Pop-Up Selfridges London

Way back when the skies were blue and the sun was beating down hard on my bare arms we went over to the appropriately acclimatised launch of the Swedish Hasbeens pop-up at Selfridges.

Summer optimism rules for Swedish Hasbeens, with fun being the word of the day. A carefully considered, raw and friendly approach to visual merchandising allowed the brilliant new range of clog-inspired pastel shoes to take priority. 

Spotted heeled tennis shoes really tickled our fancy, being humour-filled, smart, adaptable and cutely coloured. 

Of course, wearing the championing crown were Swedish Hasbeens signature plaited sandals, this time around in a gorgeous stoney green. 

The pop-up shop is still open now, but in case you miss it you can buy from their gorgeous collection here 

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