“People say: ‘Oh, you should make games for girls!’, and we’re like: ‘As far as we know, we are.’ We haven’t gone out and said: ‘You guys are different so we’re going to do something else.’ In the same way we think that good games and good product packaging decisions and so on and so forth are going to appeal to people, and if they don’t we’ll find out why and we’ll fix those. I tend to be a little sceptical of these distinctions that people make. A good game is a good game and it’s going to be successful. I’ve never seen a great game fail because it was targeted at the wrong audience.”