Baby Boomer Entrepreneur, Do People Know Enough To Choose To Buy What You Sell?

As aspiring baby boomer entrepreneurs, you and I have a product or service that we want to share with people to solve one of their problems…for a price. But, do people know enough to choose what you and I have to offer?

1. Do they know yet that they have a problem?
2. Do they know that they need a solution?
3. Do they know there is a solution?
4. Do they know you have a superior solution?
5. Do they know how to get your solution?

In a rapidly changing digital world, the way that people would find answers to those questions is being turned upside down. You may not be an “Internet Marketer” but to be found, you may have to “market on the Internet”.

Seth Godin shares a thought provoking discussion on how the nature of communication is changing. Are you building your baby boomer business success on a model taking it’s last breath?

Take a look. Let him stretch your thinking.

Shallie

Shallie Bey
Smarter Small Business Blog
http://businessrebirth.blogspot.com

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