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Pretty Crafty! New "Craft Beer" Stand at Yankee Stadium
Besides the bunch of rent-a-players in pinstripes masquerading as Yankees, there’s another new addition to Yankee Stadium this season — this “Craft Beer Destination” located in the Great Hall.
Here’s the problem. These so-called “Craft Beers” — (from left to right) Blue Moon, Leinenkugel’s Summer Shandy, Crispin Cider, and Batch 19 lager — are all products of MillerCoors. Miller and Coors aren’t exactly niche products.
With so many great local breweries in the New York area — Six Point, Brooklyn, and Blue Point to name a few — the Yankees chose to highlight these mass-produced brews as “craft beers.”
I have no problem with these beers (and cider) being available at Yankee Stadium. I confess that on a hot summer day, I will enjoy a Summer Shandy on occasion, and Blue Moon is certainly a popular beer. But to call them “craft beers” is nonsense and insulting. Real beer drinkers know better but countless numbers of fans will gladly shell out $12 for an overrated beer being marketed as a specialty brew.
Once again, the Yankees have figured out yet another way to charge a superior price for an inferior product.