The Conservative party is appealing to straight, white, cis men, because when it comes to politics, all these men have ever had to worry about, is their taxes. They've never had to worry about homophobia, racism, sexism/misogyny, nor gender identity discrimination. That's not to say that there are those who like the conservative party to maintain the status quo, but I'm not talking about the old dudes still living in the 50's era. I'm talking about the "modern day" straight, white, cis men. The ones who would consider themselves enlightened and not sexist or racist etc. The ones who are "colour blind" and "treat everyone equally". For them, politics are pretty simple- who's going to keep my taxes lower?