Designer of the week (12. - 19.5.)

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Philippe Cossette   |   http://philk7.com

Art Director based in Montreal, Quebec, Canada. Focused on graphic design, branding, art direction and typography.

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“There’s been a lot written about the evolution of creativity. One hypothesis is that creativity comes from our need to make things special. And this relates to worship because worship allows us to identify things in order to make them special. We know very little about the symbolic life of animals, but one of the most fascinating aspects of human beings is our great capabilities to create and interpret symbolism, as well as our ability to make abstractions concrete. In many ways, this is the genesis of creativity. The notion of making things special and the identification of something as special or unique — and the relationship to that thing as special and unique — are the heart of worship and the heart of creativity itself.”

—Design anthropologist Dori Tunstall connects creativity and the impulse for worship in an exploration of how branding reflects an essential part of what it means to be human.
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