H&M’s new beachwear campaign featuring Jennie Runk is pretty awesome. In this article she explains that women have sent her messages saying that this ad campaign has given them the confidence to try on a bikini for the first time in years!
See… it does make a difference when we see diverse body types in advertising and media!
Squats Are AWESOME... But Body Shaming And Objectification Are Not.
This image didn’t always piss me off. And others like it didn’t always piss me off. I was used to seeing them, hearing the rhetoric, and was deeply subscribed to the belief that it was normal & appropriate to motivate women this way.
In an industry where it’s often hard to get women to hop on the resistance train, encouraging them with reminders that it’ll turn them into ridiculously hot amazon women seems to work. Women respond to it and if it gets them squatting, the ends justify the means, right? (No. Not right, but we’ll get to that).
Clearly, I don’t feel the same way now. Body love epiphanies and tipping points will do that to you. But if you’re still where I was, and think these images are harmless, here’s some reasons you might want to rethink them.
First, let’s explore “The Making Of A Pro-Squat Fitspo Image For Women”.
A. Find pictures of bootylicious booties, usually headless. If said images aren’t already headless, cut the heads off. Zoom in on booty.
B. Place the words “squat” or “deadlift” all over them. If possible, accompany by a statement (implied or explicit) that those two exercises will make your booty RIDIC HOT, just like the headless girls in the image. Make said booty as sexually explicit as possible by showcasing it in underwear or booty shorts.
C. To really drive the point home, give the comparison treatment: showcase another smaller, flatter booty, (also headless) and dub said booty the ‘BAD non-squatty, non-deadlifty” booty Just another visual, to make sure you know the difference between a good butt and a bad butt.
D. If true fear or shame is what you’re after, apply a hefty dose of “men prefer women who squat, because of course” and duh, you want a hot booty to impress the fellas. The more implications that your ability to be attractive to men depends on squats, the better.
“My body is not a moral failing, a sign of my lack of willpower, or a measure of my health or worthiness. The only thing you can tell from my size is what size I am and what prejudices you hold about people my size. My body is amazing and I will stand up for it, take care of it, and be undeterred and unashamed of properly caring for it, especially because of societal bigotry perpetuated by people who make their money and/or their self-esteem by trying to rid the Earth of people who look like me.”—Ragen Chastain
I’m not a misandrist, but I just don’t see why men bother coming out of the house without doing their makeup. Who the hell wants to see their ugly faces without makeup anyway? It’s meant to HIDE YOUR FLAWS. No woman wants to see any man looking scruffy and disheveled. Men, put your fucking makeup on.