New Features... You Didn't Even Know About
Today’s demo was exciting.
At BigDoor, the developers (myself included) demo to the entire company everything we worked on during last week’s sprint.
Honestly it’s one of my favorite parts of the job. We move so fast that the demo has become a greatest hits list of killer features that makes our platform so great.
With so many awesome things coming down the pipe weekly, we set the bar pretty high. So to demo something truly impressive it’s got to break the mold of normal awesome and become uber awesome.
Today, Harley Holt gave us that opportunity.
Gamification News You May Have Missed
mygamification.comHappy new year from all of us at BigDoor! Here is some gamification news from last week that you may have missed!
Gamification & Online Content: Meet BigDoor
Well before my nerdy girl crush on Jane McGonigal, gamification of experience has been a topic of interest to me. So when I heard about BigDoor this past year, I was very excited to see a start-up with a smart solution that could be integrated with clients’ existing content.
Seattle-based BigDoor was founded in 2009 by Keith Smith and Jeff Malek. During a call with them earlier this year, I learned they boast past lives in the publisher space. Their solution provides gaming technology to non-gaming sites.
About BigDoor
BigDoor’s goal is to provide the means for an overall healthier and happier internet ecosystem. This means more enjoyable and relevant time online for users, and more creative revenue opportunities for businesses. When employed skillfully, gamification builds a strong bridge between user desires and business objectives, making the internet a more desirable and valuable place for everyone.
BigDoor is accomplishing this goal by developing a virtual economy platform that helps web developers and digital publishers add customized game mechanics to their sites or apps, thus allowing them to increase user loyalty, better monetize user interactions, and more effectively target new and existing customers.
Big Brands
Brands are catching on. At Dell’s ‘Dell World’ conference this past October, BigDoor was tapped to enhance event attendees’ experience. Keith Smith writes on Dell’s blog:
As an industry, gamification has come a long way since we started our company two years ago. Today we see predictions that by 2015 70% of Global 2,000 businesses will have a gamified app (Gartner, April 2011) and the gamification market will reach $2.8 Billion in US by 2016 (M2 Research, September 2011). At BigDoor we found the concept of using game mechanics to engage communities online to be really compelling. What we see as being truly meaningful to an audience and creating deeper brand loyalty is our utilization of directed user engagement experiences that enable users to earn rewards that are valuable to them.
Keep an eye on BigDoor as a leader in the gamification pack for big brands and publishers into 2012.
gamify your life @Battlefield 3 is every digital marketer's dream
Google’s incredible Zeitgeist visualization infographics of what the world search for on 2011 reflects the interests and passion of milioins around the world. It high-lights interesting trends of 2011.
Battlefield 3 video game takes the 5th place on the top ten fastest-rising global queries! yes, the video games generation speak.
It is the ultimate digital marketer dream to get millions of people engage with your brand. Gamification is not video games, but bringing great game mechanics to real world situations is a fundamental key of good gamification design. This time we want to emphasis another important component of the art gamification design for boosting engangemnt and loyalty. Our Chief Ninja termed it “viral user generated content status”. For digital marketers this status can take many forms on different social netwotks platforms including instagram. We loot for you one of the best status for video games marketers: ”if you had a chance to play your fav video game in real life..show us!”. Check out B3 Epic real life clip made in Israel. EA hire these guys fast!
Inspired and want to gamify your life? Check out BigDoor’s cool gamification 2011 trend infographics
juloot interactive is a game based marketing new media agency. Adding the power of gamification to boost your business to success. Start Play your Life™
Eric, Steve and I had a great time working with the BigDoor crew; so much so that we ended up staying on two months longer than initially planed when BigDoor acquired OneTrueFan. We built some cool shit, made new friends, and learned a ton — can’t ask for much more than that.
Thanks guys! It was a pleasure working with you all. Keep kicking ass.
Now on to building more cool stuff… I’ll tell you about that soon.
Building Products Really Really Fast
Just days ago Matt Shobe, BigDoor’s Chief Design Officer, myself and an ad hoc team of talented individuals were knee deep in code developing a new mobile music app in one weekend.
This was the challenge Startup Weekend proposed to developers, designers, marketers and project managers alike – build and demo a product in less than 54 hours.
It was the pace of a startup, times two, then condensed into one weekend. Sleep was a luxury, and time was our greatest enemy.
The goal was to get something working ASAP. Each team was aiming to build a prototype fast, then iterate on their idea.
In an environment like this you reach for your bag of tricks. Whatever your background you’ll enviably go with what you know will get the job done fast.
It May Not Look Like It, But This Stupid Hat Is A Honor
One of the things I really like about working at BigDoor is just how right on our culture can feel at times.
Last week’s development sprint was a good one. The team cranked out a ton of quality code in a short period of time.
As we reflected back on the body of work the team decided I should wear “the horns” - some stupid hat that’s recently become a badge of honor.
No one told us that we needed a badge of honor. The team created the idea organically, because it just felt like the the right thing to do.
In other words, we celebrate our wins.
In terms of culture, it doesn’t get much more right than that.
Ultimately that dinky little hat means very little. It’s hard to wear headphones around it and it itches. But for the team it signals a job well done and the camaraderie the goes with it.
Do the right thing, and celebrate your wins!*
*hat optional
גיימיפיקיישן של האח הגדול: מישחוק תוכניות ריאליטי בטלוויזיה זה הטרנד הבא
כל הסיכויים שבעונה הבאה של האח הגדול בישראל תוכלו גם אתם להתנהג בהתאם כי מישחוק תוכניות ריאליטי על מסך הטלוויזיה שלך באינטרנט ובאפליקציות סלולר בזמן אמת הוא הטרנד הבא. קוטי, מה זה המישחוק הזה? רצית לעזור לארגן תוספות השיער של אביבית? רוצה לעזור ליאנה לבצע את משימת כתב המהדורה האחרונה? מישחוק! טרנד שיווק דיגיטלי הבא ברשתות מדיה חברתית יצמיד אותך אל מסך הטלווזיה/ מחשב / אייפון / אייפוד / טאבלט שלך > איך אומרים בשוודית האח הגדול
מישחוק תוכנית הטלווזיה האח הגדול בשוודיה
הצופים בתוכנית הריאליטי האח הגדול בשוודיה מתחברים לאתר האינטרנט ומתחילים לשחק
קונספט מישחקיות: הגולשים באתר התוכנית ברשת עוזרים למועמד המועדף שלהם לבצע משימות ואתגרים בזמן אמת וזוכים בפרסים, נקודות ועיטורים משתפים ברשתות מדיה חברתיות פייסבוק ומגבירים החשיפה הויראלית של התוכנית בערוצי המדיה החברתית
פורד אסקייפ ריאליטי: הבריחה
מירוץ מכוניות מטורף הוא תוכנית ריאליטי שבה מתחרים שישה צוותים עם פורד אסקייפ בשש ערים: לוס אנג’לס, ניו-יורק, אטלנטה, מיאמי, סאן פרנסיסקו ולאס ווגאס.
קונספט מישחוק:
הגולשים באתר התוכנית ברשת עוזרים לבורחים המועדפים עליהם לבצע משימות ואתגרים בזמן אמת וזוכים בפרסים, נקודות. המנצח של המישחוק יזכה בפרס כספי של מאה אלף דולאר ובמכונית פורד אסקייפ חדשה. המפתחות בפנים
עלתה ברשת NBC
מה זה מישחוק או משחקיות ?
גיימיפיקיישן ( מישחוק בעברית ) מוגדר כשילוב מנגנוני משחקים בסביבות שאינן משחקיות כאתרי אינטרנט, אפליקציות סלולר, שירות, קהילה, תוכן או קמפיין כדי להניע לפעולה, לעודד מעורבות [אינג’ייג’מנט], ונאמנות [לויאלטי] מתוך הנאה של המשתמשים באותן סביבות”.
SoLoMo משחקים מבוססי מיקום קמפיין משחקיות שמחבר בין עולם האונליין והאופליין זה !
juloot interactive עסקים משחקים להצלחה
Gamification Goes Mainstream
“Over the past year we have watched gamification grow in popularity. With each company that implements gamification, the term seems to gain ground in becoming recognized as a successful solution to engagement and loyalty problems online. Gamification was even short listed for word of the year in Oxford’s Dictionary 2011.We decided to recognize the growing popularity and success of gamification and its implementations in this infographic below (because let’s face it, everything is better as an infographic).You can read more about it’s success on Forbes or ReadWrite Enterprise. A HUGE thanks to Matt Shobe and Chad Jacobson for their work on this!”
via [BigDoor] Via mygamification.com
Gamify your WordPress site with BigDoor
bigdoor.comThis plugin targets repeat visits and user comments! It strengthens them through a simple widget that rewards users for participation. For site owners, this plugin is a first step into the world of gamification, and BigDoor’s application. It provides an excellent starting point for PHP developers who want to build more advanced functionality. All the key pieces are here – API request signature, economy object management and badges.” Visit Now!
