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MPEG-2 wants the patent fee The domestic top box of digital machine faces the predicament
The top box of digital machine of China trade is facing a severe crisis. The insider reveals, Konka, day cypress, Changhong, create the intersection of person who link and the intersection of set-box and manufacturer, receive the intersection of patent and organization, MPEG-2 of European, ask for the intersection of set-box and the intersection of lawyer and letter of patent fee successively from the end of 2006, claim it collects the patent use fee of 2.5 dollars to each set-box, should trace back the products beginning to be produced to 2000. European has also proposed pressing ” Bale ” Way collection of charges,there are for 3 million of every year U.S. dollar on price. And claim, if does not pay the corresponding patent fee on schedule, will draw on the means problem solving of the action at law.
Video and audio frequency that MPEG-2 was released by MPEG work group in 1994 compress the international standard. MPEG-2 is usually used for offering video and audio frequency for broadcast signal to encode, including digital satellite TV, cable television,etc..
It is reported, over 10 million sets of annual export quantum to European Union set-box in China at present, and the export profit of each set-box is 2-3 dollars, patent fee of DVB-T demands to obviously make industry unable to accept. Moreover, the industry is anxious, organizations such as U.S.A. ATSC, Japan ISDB-T,etc. may have come to the patent fee of the set-box subsequently hereafter.
An overseas relevant person of market department shows, are ” mainly charged in the professional company SISVEI by a patent in Hong Kong at present in Konka’s digital network, take the place of and collect the patent fee for the patentee, and carry on the relevant negotiation. ”
At present, export partly to the European manufacturer larger in quantity, like the continent, create and link etc., in order to prevent the customs from deducting the risk of the goods, has already begun to negotiate with European. As to the patent annuity of 3 million dollars that European Union put forward, create and link the overseas relevant person to represent, “this is nearly equivalent to 1/3 of our volume of export, obviously impossible accept, the condition that Chinese enterprises can accept under 1 dollar for each one, and require European Union to cancel the overdue patent, the negotiation obviously also needs very long time. ”
Meanwhile, the high definition DVD industry of China seems to face the identical predicament too, not long ago, sanctioned the technical regulation of read only optical disc facing China area at the 37th conference of supervisory committee of Tokyo DVD forum of Japan >,Have initiated the strong query of China DVD manufacturer. High definition disc machine the intersection of EVD and the intersection of leader and pieces of treasure of alliance show China edition HDDVD technical standard will enable Chinese enterprises shoulder the great amount of patent fee while being the whole, have still adopted foreign AACS encryption system, physical form and CD magnetic head in the standard of edition HDDVD in the country, the patent fee will account for more than 70% of the production cost of the disc machine. In addition, have distinguished and treated and prevented the Chinese manufacturing company from entering the international market to China either. If like this, the border of China inner HDDVD player can only read the video discs of China, it needs to pay the relevant patent fee separately to produce HDDVD products used for exporting. And the intersection of AACS and patent fee of encryption system have 1000 alone, bear while being great amount of, will hamper Chinese industry’s progress.
Under the great globalized background, Chinese enterprises lack the key technical awkward situation when fight and play chess this time with the trans-corporation set-box and high definition patent DVD take a lot of trouble to undoubtedly appear in one again. On the whole, ” exchange market for technology ” Policy,make in respect to sure effect,last one piece of scientific and technological progress problem of big country, let critical technology and standard grasped by foreign trans-corporation, the technological dependency of China will be greater and greater, it is all in vain that the net result will often find oneself a busy once after paying the great amount of patent fee, make, marry clothes for the intersection of she and people.
The digital television is exported to U.S.A. and faced profitlessly
The relevant unit of Ministry of Information Industry is organizing negotiating at present
Staff reporter Li ShaoLin
The reporter learnt a few days ago, it must all accord with ATSC (the advanced television system committee) to sell to the color TVs of U.S.A. next March The intersection of digital television and the intersection of ground and the intersection of broadcast and canonial digital television, for this reason, manufacturer of Chinese color TV every the intersection of export and a color TV pay the patent fee of 23 dollars.
Before this, U.S.A. once carried on the anti-dumping to Chinese color TV enterprises, imposed the punishment tariff up to more than 40% on Chinese color TV enterprises. If the above-mentioned patent fee is collected in full, the Chinese color TV will not have profit at all to export to U.S.A., and the American market of the backout perhaps.
Patent fee of newly-increased digital television
According to a copy of unpublished data that the reporter learnt, U.S.A. FCC of December of 1996 (federal communication association) Claim to adopt ATSC digital television ground radio standard as American National Standard, and require U.S.A. popularize the digital television in an all-round way until March of 2007, thus it must be according with ATSC canonial digital television to demand to sell to the color TV of U.S.A..
Should accord with ATSC standard requirement, color TV manufacturers must pay certain amounts of patent fee to its owner of patented technology, according to statistics, ATSC canonial color TV patent fee is about 23 dollars for each one.
Among them include Thompson permits 18 pieces of key patented technology that the company has, the patented technology involves technology of the compiled code, treatment technology of the picture, V-Chip technology,etc.. Most of these 18 patents are adopted for the standard by U.S.A. ATSC, manufacturers need to pay 3 for each one to the patent fee of 5 dollars for these some patented technology. In addition, Thompson has also transferred 500 pieces of patented technology to the Japanese company Funai, these some patented technology presses each collection of charges of 2 dollars.
And Japanese Sony Company has technical patents such as 4 digital interfaces,etc., manufacturers need to pay patent fee added to 2% net price of 600 Japanese yen for this.
In addition, the audio frequency technology (2 dollar each) of Dolby Company , patent ATSC (1 dollar / one) of U.S.A. Lucent Company , ATSC technology (2.5 dollar each) of U.S.A. Zenith , Canadian Tri-Vision Company V-Chip technology (1.25 dollar each) Wait a moment.
Besides above-mentioned patent data already understood, in addition there are some patentees, not still keeping in touch at present, the charge situation is not clear, such as Sun Company and Japanese Hitachi of U.S.A.. The former has a patent of the digital television middleware.
In fact, from 1990s, Thompson collects the patent fee from Chinese color TV enterprises, Sony, U.S.A. Zenith, Canadian Tri-Vision of Japan join and authorize the ranks charging too subsequently. According to relevant statistics, the analogue color TV that Chinese color TV enterprises make needs to hand over 5 to each one of these enterprises to the patent fee of 7 dollars.
Annual patent fee is nearly 400 million dollars
The division chief shows when being interviewed by reporter that the department of products of Ministry of Information Industry is white for the people, if impose the patent fee according to the above-mentioned patent fee requirement, will cause the maximal injury to Chinese color TV enterprises.
Relevant statistics reveal, electric average unit price of CRT color that China exports to U.S.A. is 61.2 dollars, the electric average unit price of liquid crystal color is 320.39 dollars. The gross margin percentage that and the Chinese color TV exports is less than 10%, if collect patent fee according to 23 dollars for each one, the Chinese color TV will not have profit at all to export to U.S.A..
And count the data display, the traditional CRT color TV that China export to U.S.A. is 5,394,000 in the first 10 months of this year, estimated to be 7 million in the whole year; And growth appears greatly this year in the liquid crystal color TV exported to U.S.A., export 1,220,000 in the single moon in October alone, it is expected to reach 9 million in the whole year. The total amount of color TV exported to U.S.A. will account for 1/3 that all color TVs of China exported the total amount. According to the new patent fee standard, will be collected the patent fee of 400 million dollars from the color TV which China exports to U.S.A..
The analyst thinks, in the Chinese listed company, it is of great impact that Xiahua is boomed by the expenses of patent in the electron, TCL Group. At present, Xiahua’s electronic color TV export ranks the first place of Chinese enterprise, and most incomes of electron of Xiahua come from exporting, in that a part is exported to U.S.A.; And TCL market develop smoothly in North America in recent years, their brand the market has occupied 9% of the market share in North America under command, among them the overwhelming majority comes from U.S.A.. According to the data that TCL Group announce, TCL sells 3,700,000 color TVs in Europe and North American market together in the past three quarters, during this period, TCL has shrunk the European business gradually, closes the European business in the fourth quarter finally.
And though Changhong obtained the American seller APEX’s control power recently, company personages of concerned learders showed, Changhong color TV places main energy on the Chinese market at present, has not found time to expand the international market yet. The analyst points out, Changhong has shrunk the business of American market greatly since APEX debt dispute, so, it is not high to influenced by patent at present.
Place hope on the interconversion of patent
U.S.A. the intersection of Chinese and the intersection of color TV and market that enterprise can’t give up, because the intersection of American and market have every year 30 million more than capacity of market on one hand; On the other hand, Chinese color TV over capacity, need American market to absorb the productivity.
Qing Gu, coherent securities analyst of sea, think Chinese enterprise must find way to confront with each other the patent fee as soon as possible, moreover, Chinese enterprises can reduce the patent fee by interconversion method of exclusive right.
And white to represent for the people, Ministry of Information Industry relevant unit organize enterprise with owner of patent negotiate at present, try to reduce the patent fee expenses.
At present, China electronic the intersection of video and employer’s organization engage lawyer collect to Company, Tri-Vision of Canadian, to the intersection of Chinese and the intersection of color TV and lawsuit that enterprise mention in Canada on V-Chip already The body is negotiated; In addition, this association, through setting up interface alliance with the international interface standard organization, to reduce the patent expenses of data interface.
However, the analyst shows, because Chinese household appliances enterprise has not almost applied for the patent of the color TV in U.S.A., let alone there is canonial key patent ATSC, so is unable to pass and set up the alliance of patent in short term, solve extremely urgent U.S.A. ATSC standard formative trade barrier.