New vs. Old: A.P.C. Denim Aging Process

A.P.C. is a french brand that is known for their high quality, minimal silhouettes. Their most popular product is their range of raw denim jeans. The best part about them is their unique aging characteristics. Over time, the denim becomes faded, whiskered honeycombed and stacked.

At Brigade, our manager Dan brought in 2 pairs of his jeans in the New Cure style.

Denim bought new: The initial look of the jeans are stiff and a consistent dark indigo hue.

Denim after 6 months: At this point the jeans have slightly faded all over and started to honeycomb at the back of the knee.

Denim after 1 year: The indigo dye has drastically faded. Also, Dan’s natural stance has created honeycombs at the back of the knee.

Year-round Brigade carries A.P.C. denim. They’re a wardrobe staple that will last for years. Stop by Brigade and check out a pair!