(via @ciaranj)
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Just lovely! via
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Now That’s What You Call A Guarantee
When it comes to guarantees and warranties, the longer the better, however, it’s hard to give an accurate guarantee on selling your house. One realty company seems to come up with the perfect promise…
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Day in the Life of The White Rabbit (NOTCOT)
Part of the campaign to promote Alice (TV series) on SyFy channel in US. Check out the White Rabbit running on the streets!
If anything, I am so looking forward to watch Alice :D
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Michael fucking Bay and Victoria’s fucking Secret.
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[PG-13] In the world of business and marketing, image is everything. Logos are a way for customers to recall your company with a mental image, which is why it’s important to avoid these common mistakes…<more>
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Wow…just pitched an ad campaign to a room full of art directors at Y&R Brands…and they liked it! :)
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More of me making an ass of myself in Junior:
http://lifeatthebottom.com/2009/12/08/the-interview-series-23-part-two/
But I think this section was toned down:
Jr: Cheers! To saving the world!
D: To saving the world!.
Drinks: *Clink*
Jr: Love the world. *Hiccup*
I remember it more like:
Jr: Cheers! To death!
D: To death!
Drinks: *Clink*
Jr: Love death. *Hiccup*
Pussy. -
Esquire: The Augmented Reality Issue
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Beau Rivage Resort Advertising: February, 2009 (via » Beau Rivage Resort advertising/design goodness - advertising and design blog)
These ads placed on an airport baggage belt reach the target when they are in a state of stress, promising them some peace and calm at the Beau Rivage.
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009- cthrin
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Idea sucks, creative rocks! :)
The Future Apologies campaign was developed at Arc Communications by creative director/designer Toby Cotton.
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20 Years of French Paper promotions. Beautiful. <3
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Agency: Leo Burnett, Frankfurt
Art Director: Hans-Jürgen Kämmerer, Claudia Böckler
Copywriter: Florian Kröber
Photographer: Markus Georg
Digital Artist: Gary Sheppard, Marcus Thyer- Cognitive: Clothes visually age over time.
- Affective: My clothes are an investment I urgently need to protect so they always look like I’ve just purchased them.
- Conative: The campaign will make people look at their clothes twice. To protect them from aging, we want people to notice aging and use Clean Pretty on their wardrobe to prevent it.
Positioning
Dulling colors are not top of mind immediately after a retail clothing purchase. However, by relating the inevitable dulling of colors to aging Clean Pretty will be directly communicating emotionally to it’s core target of females. Since the issue of aging is a genuine concern among this target, Clean Pretty will be positioned as an investment in the longevity of the targets’ clothes. This is appealing both aesthetically and financially.Consumer Promise
With Clean Pretty your clothes will never look ancient. -
Levi’s America (Go Forth) commercial directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman. The prints (see link below) were photographed by Ryan McGinley.
Already slightly old, but I still love these commercials.
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Quick Delivery !!!!
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Tokyo Window Displayvia youtube.com
This is a store window display in Tokyo for Tokujin Yoshioka, a Japanese designer. It’s pretty amazing to say the least, especially from such a simple concept.
“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow.-Tokujin Toshioka
While advertising shifts towards an almost completely digital medium, this shows the impact of keeping your foot in the analogue door.
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In the Future, We All Will Be Google-Approved, via Gizmodo
Hopefully this will push QR Codes more mainstream. I like the video’s demonstration of potential customers pulling up reviews of the restaurant before going in.
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The rapid growth of the mobile web is a force that could be disruptive to Google, a company who built their search engine for a desktop-based world. On the handheld, all bets are off. Anyone with an innovative concept for improving mobile search could gain ground, possibly even overtaking Google as the top search provider for mobile devices. But don’t worry - Google hasn’t been ignoring this trend. The company has been busy prepping various initiatives designed to get people googling from their mobile phones. From scannable barcodes to an innovative visual search app that lets you perform searches by taking photos, Google is slowly revealing how they plan dominate search in the real world too.
